Gamal Y. Nour

• Develop, Plan, and supervise execution of 5 brands strategies, & B2B marketing. • Develop, Plan, & supervise execution of distribution strategies, to achieve optimal network coverage, and growth. • Plan, and supervise effective communication activities to achieve sales growth, brand recognitions on all mediums. • Create powerful promotions & trade activities ensuring growth in volumes while maintaining profitability. • Construct and maintain a spending budget for all marketing activities, that yield optimal results. • Introduce innovative products in range, that maintain & strengthen scib’s position as a market leader. • Construct strong route to market plans, that achieve highest results with both clients, and consumers. • Build strong relations with all distribution network (Modern & Traditional Trade, Retail). • Construct strong route to market plans for Merging Markets, in accordance to growth plans.

• Plan, and supervise execution of 4 brands strategies, and corporate brand strategy. • Plan, and supervise effective communications activities, that enhances consumer perception, & reduce price sensitivity. • Build and manage a modern marketing department. • Manage & Develop existing Trade-Marketing & sales teams, to ensure optimal performance, in respect to corporate goals. • Construct and maintain a spending budget for all marketing activities, that yield optimal results. • Introduce innovative products, that maintain & strengthen the group’s position as a market leader. • Construct strong route to market plan, that achieve highest results with both clients, and consumers. • Build strong relations with all distribution network (Modern & Traditional Trade, Retail). • Identify, research & validate Merging Markets, in accordance to growth plan.

• Achieve Sales Budget, Gross Margin, ALP, DSO etc to Jotun Key Customers • Manage team to identify and secure projects within allocated geographical territories, allocate applicators, and open chances to protective and powder coatings • Lead Negotiations with key dealers and contractors to ensure profitability. • Develop and maintain relationships with Government Departments, and bodies. • Develop and maintain outstanding relationships with key customers. • Plan & Execute impacting launch plans for new products. • Train units’ sales teams (projects & retail), and dealers’ staff on new Products & Soft Skills.

Responsibilities • Upgrade all outlets to Sigma’s guidelines and run periodic facelift operations. • Led periodic SWOT analysis for each shop / dealer with the different sales teams. • Developed, and Set individual measurable K.P.Is’ for each retail (after negotiating with dealer) to optimize sales, services, brand recognition, and increase market share (Dealer’s Business Plan).. • Created Incentive systems for dealers’ sales staff to increase sales on products/ or seasons. • Forecasted/ managed sales tools & gift items stock levels to ensure availability and efficient usage. • Allocated Area’s budget for locally implemented actions. • Supervised and Synchronized all events in Area. • Organized and co-implemented required training sessions for Sigma and dealers’ sales staffs. • Allocated different suppliers after performing audits to ensure quality and response time. • Evaluated market Intel periodically, & created questionnaires for cases studies. • Enhanced and implemented all the marketing Researches & Studies. Achievements • Filtered and replaced nonperforming points in the distribution network to optimize performance. • Expanded the network by 9 new outlets in 4 years, to cover 85% of new potential areas. • Formulated 4 successful promotions, which met and exceeded their ROI forecasts. • Organized more than 20 successful, memorable business events and trips. • Launched 8 new products, of which 6 were, based on our recommendations from researches on Consumer behaviors’, competition and market Intel. • Established a real market size, and shares reference, through bottom – top competition analysis, production analysis, and market capacity, all 3 in parallel to ensure accuracy of results. • Helped sales team maximize sales through dealers business’ plans to exceed forecasts by 3, 8, and 12 % over 3 consecutive years. • Increased Market share in area by 6% in 4 years.

• Prospected for Entrepreneurs, Corporations, and Retail Chains. • Understood and met clients’ needs, through case studies and researches on Cairo’s demography. • Farmed, and matched suitable properties in and outside properties’ listings, that met Clients’ needs and criteria. • Negotiated buyer clients and seller clients to reach a win – win situation. • Closed deals and collected their revenues.