Galli Arbel

Developing and executing a comprehensive brand and marketing strategy for a new luxury hotel opening early 2024, generating significant pre-opening interest and engagement. Leading the creation and implementation of a cohesive and compelling brand identity, while creating and managing a strong social media presence. Collaborating with stakeholders and other brands to develop unique guest experiences and oversee the integration of the brand into all aspects of the hotel, including design, OS&E merchandising, and on-site restaurant branding.

At GAB Consulting, we believe that the best marketing and branding campaigns are rooted in a deep understanding of the client's business goals and target audience. We work closely with our clients to develop customized strategies that deliver measurable results. As Director of Marketing and lead consultant, I am an expert at developing and executing comprehensive marketing and branding strategies that elevate businesses and increased awareness and sales. Managing all aspects of marketing and branding for clients, including strategy, social media, and partnerships while providing insight on best practices through executing sponsorships, collaborations and partnerships both online and offline. * Developed and implemented business plans of multiple small businesses and start ups both in the retail, healthcare, wellness and consumer services fields. Managed brand assimilation, website restructure, rebranding, PR, social media, digital marketing, product development and scope and market analytics. * Acted as interim CMO for KnewHealth during their rebranding and post-launch phase. Developed marketing and branding plans, social media, email automation, ads, videos, materials and more. * Developed and implemented a comprehensive marketing and branding strategy for F&B brand Roots, resulting in a 20% increase in sales. * Consulted various International fashion and consumer brands in their efforts to penetrate the US market.

Developed and managed all marketing and branding initiatives during start up rebranding. Increased brand awareness, followers on social media and revenue through increase in membership sales that more than doubled during time of employment. Provided insight on best practices as relevant to brand, social and website implementation. • Developed marketing, business and sales plans. Contributed to more than doubling yearly revenue in less than 6 months through increase in membership sales. • Managed rebranding of website and brand relaunch, website restructure, social media, digital marketing, product development and market analytics. • Created collaborations and partnerships with brands, websites and social influencers. • Managed and edited all email, social and blog posts. • Conceptualized monthly incentive programs for sales team. • Created all sales promotions including Black Friday and Cyber Monday deals that resulted in dramatic sales and membership increases.

Directed all aspects of Marketing and PR for Global direct to consumer business, focusing mainly on UK, Australia and Canada. Managed direct and digital marketing strategies including email, paid search, SEO, affiliates, and social channels. Oversaw public relations including relationships with media and bloggers, guerrilla marketing tactics, event management, brand partnerships, and contests/promotions. * Built awareness of Free People brand in local markets by launching effective marketing campaigns and PR, including events, festivals, guerilla activities and partnerships * Partnered with the Internet Marketing team to direct agencies toward revenue and customer acquisition objectives via paid search, social, affiliates and banner/retargeting * Established strategy for social media channels and leveraged to build brand as well as drive revenue by increasing social followers from country * Partnered with Email marketing team and SEO team on building best strategies and launching new campaigns resulting in increase of email subscription list * Reviewed web and customer analytic data using Coremetrics and Google Analytics and made educated decisions about marketing programs and customer acquisition which assisted in tailoring local content relevant for each local visitor to site * Interacted closely with the Merchandising, Creative and Graphic Design teams to ensure brand and message consistency across marketing communications * Exceeded quarterly goals by 20%

Led all online B2C Marketing and Business Development initiatives. Contributed in boosting sales with existing and potential clients as well as increasing brand awareness. * Managed all Social Media campaigns * Spearheaded revamp of new e-commerce site * SEO management * Managed Google Ads campaigns and budgets * Analyzed company's Google Analytics account * CMO Management

Directed national Marketing management for leading cosmetic and fragrance brands from around the world, including Elizabeth Arden, Salvatore Ferragamo, Juicy Couture, John Varvatos, and Vince Camuto. Managed all aspects of import, forecasts, budgets, sales, digital marketing, PR, go-to-market campaigns, promotions, creative, advertising, and communications for premier international brands from Geneva, Florence, Madrid, and New York. Supervised two regional managers, each responsible for 45 regional brand sales representatives. • Championed 12% increase in entire brand yearly sales (2011) over prior year within 12 months in position, gaining recognition from CEO and Board of directors for outstanding performance. • Developed, planned, and executed over 100 new product launches and marketing initiatives utilizing traditional & digital marketing technics that expanded market share by 6% at retail level. • Established and cultivated relationships with a myriad of vendors and agencies, negotiated contracts, initiated combining orders from abroad resulting in a 10% slash in overall operating costs. • Employed impeccable project management skills in planning training, sales and marketing activities, reproducing 150 product displays, coordinating launches, and completing projects ahead of time. • Devised programs, policies, and procedures for Sales and Import teams to expedite performance in filling orders and dramatically enhanced brand publicity and visibility. • Initiated utilizing Online & Social Media to connect with a larger target audience and developed online marketing campaigns that increased exposure and brand awareness to target clientele. • Received management award for outperforming 30 other brand managers worldwide in brand management competition.

Supported retail sales force in developing educational programs and B2B marketing initiatives to direct revenue growth for a global research-driven asset management firm. Designed, produced, and managed all aspects of programs and business development materials. Collaborated with local and regional managers to coordinate two to six nationwide programs daily comprised of regional and national meetings as well as continuing education (CE) events. Acted as representative for all CE matters (internal and external), including license renewals and training staff. Designed, developed and wrote integrated digital marketing materials, such as invitations, promos, marketing brochures, roll-ups, presentations, online registration, video-chats, information websites, and educational booklets. • Initiated combining marketing materials with previously-scheduled shipments from vendor warehouse to field staff as opposed to manual distribution from office; lowered costs by $10K annually and enhanced efficiency for office and field staff as well as lowering manual hours. • Selected new CE provider to manage programs externally, which generated a significant reduction in costs, simplified sign-up process, and enabled downloading of required materials and certificates. • Managed budgets, schedules and third-party vendors, and worked cross-functionally to ensure brand consistency of all marketing materials and communications. • Attained three promotions and three raises over four years.

Managed corporate marketing and communications functions, overseeing a $1M budget and 2-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing for a provider of audit, consulting, financial advisory, risk management, and tax services. • Increased brand awareness by executing traditional marketing initiatives through newsletters and invitations sent to CRM clients and by engaging in various sponsorship initiatives and conferences. • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales in various product lines. • Decreased expenses through aggressive contract negotiations with vendors and effective in-house delegation vs. external outsourcing. • Expanded target audience through social networking established at conference/training events and utilizing CRM system to run reports using diverse variables to increase contact lists.

Managed all aspects of B2C marketing and event production for country’s leading catering company. Marketed company and sold its services; subsequently, produced all aspects of private and business events for major clients, including IBM, Pfizer, The American Embassy, and The Stock Exchange. Directed setup and execution, coordinated with various vendors, and oversaw catering staff of up to 100.