Galina Petrenko
VP, Data Management, Analytics and AI @ Qualfon
About
Global Data & AI Executive with a proven track record of delivering measurable business outcomes through digital transformation, AI/ML strategy, predictive analytics, and intelligent automation. I specialize in building Customer Data Platforms (CDP), AI-driven customer experiences (CX), and marketing automation ecosystems that accelerate revenue, improve retention, and optimize operational performance. I partner with C-suite leaders, sales, marketing, and operations teams to align multi-million-dollar technology investments with business goals, transforming complex data into actionable insights that drive real-time decision-making and market growth. Recent highlights: Delivered AI-powered Agent Assist, predictive attrition Early Warning System, and Automated Quality Monitoring, improving productivity, retention, CSAT, and reducing handle time by 2.5%. Launched a Customer 360/CDP with machine learning for sales forecasting, segmentation, and retention, boosting conversions from 20.99% to 24%+ and generating $1.7M+ in annual uplift. Drove marketing operations transformation, integrating Salesforce, Eloqua, Adobe, and Brevo, achieving 20% lift in personalization and multi-channel campaign ROI. Recognized for building high-performing, cross-functional teams and fostering a data-driven culture, I thrive at the intersection of technology, strategy, and execution—delivering scalable solutions that work in fast-paced, competitive global markets. Core strengths: AI/ML Strategy • Customer Data Platform (CDP) • Customer 360 • Predictive Analytics • Contact Center Optimization • Marketing Automation • Intelligent Automation • RPA • Power Automate • Omnichannel Marketing • Data Strategy & Governance • Cloud Platforms (Snowflake, Azure, AWS, GCP) • KPI Development • Operational Efficiency Core Expertise: Enterprise Data Strategy & Governance Digital Transformation & AI Roadmaps Customer 360 & First-Party Data Platforms Contact Center & Marketing Analytics Attrition Prediction & Workforce Intelligence Real-Time Agent Assist & AI Coaching Tools Noise Cancellation & Accent Naturalization Technologies Training Simulations & Scenario-Based Learning Automated Quality Monitoring (AQM) AI-Driven Agent Assist & Knowledge Automation Contact Center & Marketing Analytics Cloud Data Platforms: Snowflake, Azure, AWS, GCP Martech: Salesforce, Eloqua, Adobe, Brevo Intelligent Automation: Power Automate, RPA Responsible AI, Privacy & Compliance Cross-Functional Leadership & Scalable Execution
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United States
Information Technology & Services
Microsoft SQL Server, Business Analysis, Data Warehousing, Databases, CRM, Team Management, Oracle, SDLC, Business Intelligence, Project Planning, Team Building, Management, Vendor Management, Agile Methodologies, SQL, Project Management, Leadership, Strategy, Analytics, Analysis
Experience

VP, Data Management, Analytics and AI
Qualfon

Technical Project Manager
Harte-Hanks Inc

Database Analyst with Administrative duties
Forgent(former VTEL)

Programmer / Analyst (Consultant in VTEL, Inc.)
RHI, Inc(Consultant in VTEL)
Galina Petrenko's Contact Information
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