Gage Morrison

I currently work at Fictiv on the Growth Marketing team as a Performance Marketer. I primarily work within Google Ads and Bing, though I have assisted with social media ads as well. My analysis has helped us move away from using a general estimate for the value of a signup to a much more accurate lifetime value depending on which capability the user was interested in. I've helped Fictiv scale their spend significantly while managing forecasting and budget distribution to ensure we achieved our desired outcomes. I've also developed landing pages for each of our campaigns, and my experiments on those have led to significantly higher conversion rates during my time here. Since joining Fictiv, nearly every month has been a record breaking month.

Rethink First is the parent company for Rethink Ed, RethinkBH, and RethinkCare. RethinkEd offers solutions for education, RethinkBH offers Behavioral Health solutions, and RethinkCare is a behavioral and mental health platform. While I was at Rethink, I handled all advertising for all three of those organizations. This included Google Search Ads, Facebook, LinkedIn, and ABM on 6Sense. Between these, the priority was Google Ads, where I reduced the average cost per conversion by 30%. During my time here I also learned how to use Hubspot and created custom landing pages for our campaigns. Through frequent testing, I improved our conversion rate by 200% compared to the period before I was hired.

During my time at Directive, I worked with startup and enterprise B2B SaaS clients. I typically worked with clients that had monthly paid media spends ranging between 20-150k. My advertising efforts have been directly tied to SQLs and revenue, not only lead form submissions. My duties included regular optimizations as well as strategy formulations. This typically involved advertising on LinkedIn, Google Ads, and Directories. While my duties were focused on Paid Media, I also included website and/or landing page recommendations as part of my Quarterly Business Reviews.

Ballantine is an agency that works with both Direct Mail and Digital Marketing. I was on the Digital team, and I designed, built, and optimized ads for Google Search, Facebook/Instagram, and LinkedIn. My role was also client-facing. I helped answer any advertising-related questions as well as presented analysis on how the campaigns are performing. I also led internal training sessions for Google Ads, Google Analytics, and Google Tag Manager.

During my time at Baker Street, I not only managed Google Ads and Social campaigns, but I also set up all analytics tracking as well as ran weekly client meetings. My greatest success during my time here was when an Education client asked us to run a summer campaign to increase enrollment. Their conversions increased by 50% compared to the previous year. While we also ran awareness ads across social media, the largest driver of converting traffic was my Google Search ads.

I joined Auburn University's French Club during my Freshman year, became vice-president of it sophomore year, and I became the president of it my junior year. I ran meetings, helped to organize the other officers within the organization, and helped plan new and exciting events that will take place over the course of the year.

Some of the most relevant courses and certifications from this program: A/B Testing Mastery Landing Page Optimization LinkedIn Advertising Account Based Marketing User Centric Marketing Email Marketing Retention

Marketing major with minors in Philosophy and Business and Engineering Technology (Startups)