Gaganpreet Baansal

-Architected enterprise BI dashboards and Customer 360 analytics across Sales, Service, Nonprofit, and Commerce Clouds, enabling leadership to monitor performance, customer engagement, and operational health at scale (10k+ users). - Developed KPI-driven sales and operations reporting (pipeline, bookings, win rates, deal stages, agent performance) to support data-informed decision-making and execution. - Led UAT, stakeholder enablement, and analytics adoption, translating complex data logic into business-friendly insights through training, documentation, and executive presentations. - Delivered secure, scalable analytics solutions, implementing role-based access and row-level security to ensure data governance and trusted reporting for enterprise users.

- Led customer dashboard design sessions, translating business requirements into analytics solutions that improved product engagement and user satisfaction. - Built interactive Tableau CRM dashboards to surface platform usage, frontline agent KPIs, and opportunities for operational improvement. - Presented analytics-driven insights to business stakeholders, driving adoption of interactive BI for strategic and operational decision-making. - Developed Einstein Discovery models delivering prescriptive insights and recommendations to reduce case turnaround time.

• Enhanced business processes through innovative projects utilizing data analytics and data science principles. • Improved client claims experience by reducing business cycle time using machine learning methods like Random Forest and Decision Trees. • Created a Tableau dashboard to visualize key metrics for stakeholders, optimizing business processes.

* Conducted in-depth market research on ad fraud concentrating on vendor assessment. * Prepared vendor assessment matrix by analyzing various vendors on their capabilities and software solutions offered to counter ad fraud.

* Worked in a team of 2 consultants to strategize business operations for the client. * Shaped knowledge management strategies for the client organization for better collaboration and communication

• Analyzed application maintenance issues using data provided by the service desk analyst team to identify root causes, patterns, trends and, recommended solutions to the development team • Collaborated with stakeholder groups across the organization to ensure business and technology alignment • Composed test cases for validations on microservices such as business validations, structural test cases, and cardinality • Reduced cost by 20% by implementing a new alternate issue tracking system replacing the existing one • Facilitated monthly meetings with clients to document requirements and explore potential solutions.