Gagan Maheshwari

National Head – Events & Brand Partnerships @ BIG FM

About

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." – Peter Drucker With 20 years of experience across Mobile Devices, Telecom, FMCG, and Edtech, I have built and executed marketing strategies that don't just sell products—they create experiences. My journey has been a mix of brand transformations, record-breaking retail expansions, and high-impact growth marketing initiatives that have redefined how brands engage with customers. My Career Journey I started in brand development and sales before transitioning into marketing leadership roles across top brands like Xiaomi, Byju’s, Gionee, and Microsoft/Nokia. Whether it was managing brand transitions (Nokia to Microsoft, Tata Indicom to Tata Docomo) or pioneering industry-first activations, my focus has always been on maximizing brand visibility, customer engagement, and revenue growth. My Passion & Mission Today, as a Marketing Consultant, I collaborate with brands to scale their offline marketing strategies, helping them: ✔ Increase footfall & engagement in retail stores through innovative in-store marketing solutions ✔ Optimize marketing spends and reduce customer acquisition costs by up to 36% ✔ Help offline marketing agencies scale, achieving 25-40% YoY growth through structured marketing automation How I Deliver Results 🔹 Retail & Offline Marketing Excellence – Launched 505+ Mi Stores simultaneously (Guinness World Record) and expanded Xiaomi’s market share by 14% in one year. 🔹 Lead Generation & Conversion – Boosted qualified leads by 72% and conversion rates by 3X at Byju’s. 🔹 Omnichannel Growth – Blended ATL, BTL, digital, and influencer marketing to create integrated brand strategies. 🔹 Process & Performance Optimization – Helped offline agencies grow by 25-40% through consulting in business development, client servicing, design, production & process automation At my core, I believe in data-driven yet creative marketing solutions that deliver measurable impact. Whether it's a high-decibel product launch, an omnichannel brand campaign, or a retail growth strategy, I bring a mix of innovation, execution excellence, and process-driven scale-up strategies. Let’s connect and explore how we can drive your brand’s next growth phase. 📩 Email: gagan.career24@gmail.com

Country

City

India

Industry

Marketing & Advertising

Skill

Marketing Automation, Marketing Operations, ATL & BTL Campaigns, Lead Generation & CRM, Marketing Automation & Process Optimization, Trade Marketing & Sales Optimization, Go-To-Market (GTM) Strategy, Offline & Retail Marketing, Digital & Performance Marketing, New Store Launches, Product Launch, Cross-functional Team Leadership, Media Buying, Social Media Marketing, Project Management, Multi-Channel Marketing, Marketing Communications, Competitive Analysis, Business Development, New Business Development

Experience

National Head – Events & Brand Partnerships

BIG FM

2026-1 - Present · 9 mos

New Delhi

Building IPs | Experiential Marketing | Sponsorships | Revenue Growth | P&L

Marketing Consultant | Entrepreneur

Self Employed

2023-2 - 2025-12 · 2 yrs 11 mos

Gurugram

Working on offline marketing projects covering store design, fitouts, retail branding, hard posm, events & digital marketing in different industry segments like Mobile devices, Accessories, CE & Lifestyle industries. Serving brands like Bata, Hush Puppies, Haier, Amazfit, Honor, Timex, Boat, Nerolac, Hafele Greenlam etc.

Asst General Manager - Offline Marketing

BYJU'S

2021-12 - 2023-1 · 1 yr 2 mos

- Built & scaled up vertical narratives of brand visibility & lead generation in offline space - Byjus Tuition Centre Rollout - Managed BTL & School Projects for Byjus, Whitehat Jr & Aakash. - Planned & drived execution of initiatives to drive footfall & conversion at Byjus Tuition Centers - Cross function coordination to drives sales conversions

Sr. Manager - Offline Marketing

Xiaomi India

2018-3 - 2021-5 · 3 yrs 3 mos

- Managed marketing communication and execution of Go-to-Market strategy across all retail channels for all the product categories - Project management of exclusive retail store rollout – Mi Home, Mi Studio & Mi Store - Conceptualizing & executing strategies of product launch as well as brand visibility enhancement for offline trade partners – GT, MT & Exclusive Retail Stores - Digital Content Creation and Social Media Campaigns for offline trade partners - Showcased proven experience in agency management; coordinating and collaborating with multiple agencies (Ad, Creative, Media, Activation, Digital, Events & Visual Merchandising) for development of brand marketing communication - Planned & executed Trade Marketing initiatives to ensure trade engagement & get maximum mind share of channel partners to achieve revenue targets

Sr. Manager - Offline Marketing

Gionee India

2016-8 - 2018-3 · 1 yr 8 mos

Mumbai, Maharashtra, India

Co-Founder

All About Wedding

2015-9 - 2016-8 · 1 yr

Gurugram, Haryana, India

Marketing Manager

Nokia

2013-11 - 2015-9 · 1 yr 11 mos

Gurgaon, India

Area Marketing Manager – North, Microsoft Corporation India Pvt Ltd, erstwhile Nokia India Sales Pvt. Ltd., a Subsidiary of Microsoft Mobile Oy. Profile Summary: Managing marketing communication and deployment of Microsoft/Nokia India’s Go-to-Market strategy across all channels in North region. Leading a team of Branch Marketing Managers.

Marcom Head

Tata Tele Business Services

2006-7 - 2013-10 · 7 yrs 4 mos

Mohali

Worked as Marcom Manager with TTSL, based out of Mohali. Handling brand marketing for TATA DOCOMO, Tata Photon & Virgin Mobile for Punjab, Haryana & HP circles.

AM - Brand Development

Fruit Master Beverages

2005-2 - 2006-6 · 1 yr 5 mos

New Delhi Area, India

Brand marketing for FRUITFIL range of fruit juices & drinks.

Area Sales Manager

GTC Industries Ltd

2004-6 - 2005-2 · 9 mos

The company is a leading manufacturer and marketer cigarette brands like Panama & Chancellor etc. Joined GTC Industries Ltd, Mumbai as Management Trainee and assigned ASM role after MT period.