Gabrielle Gante

- Responsible for planning and executing marketing strategies for automotive Filters, Bulbs and Horns segments. - Responsible for launching Bulbs segment in Brazil (July/21), achieving excellent results and exceeding expectations. - Product launches, from identifying the opportunity, communication, price positioning and availability. - Responsible to collect and understand market inputs translating it into customer oriented solutions. - Development and execution of frequent training sessions on the product lines for internal staff and customers. - Direct contact with the field team, analysis and support in negotiations. - Monitoring results and drawing up strategic plans to gain market share. - Forecast planning with the Supply Chain and Sales areas.

- Responsible for all sales activities related to a portfolio of automotive customers - Daily activities to monitor the client portfolio: profitability analysis, product life cycle and passing on costs. - Customer's gateway into the company, responsible for initiating quotations and closing deals (cost calculations, strategic analysis of price positioning, profitability analysis and closing the deal). - Updating systems and monthly reports. - Visiting clients to improve relations. - Frequent contact with partners and clients in America and Europe.

- Development of a project to monitor the product life cycle, aiming to identify possible improvements and increasing profitability. - Responsible for all sales activities related to a portfolio of automotive customers. - Daily activities to monitor the client portfolio: profitability analysis, product life cycle and passing on costs. - Customer's gateway into the company, responsible for initiating quotations and closing deals (cost calculations, strategic analysis of price positioning, profitability analysis and closing the deal). - Updating systems and monthly reports. - Visiting clients to improve relations. - Frequent contact with partners and clients in America and Europe.

- Responsible for the entire promotional process for Europe, from ideation concept to market introduction. - Price positioning analysis, profitability calculation and support with launch documents. - Support for the Cordless power tools segment. - Briefing and approval of packaging artwork. - Participation in market research to gather information. - Support for general demands: follow-up of launches, support for events, sending and receiving samples and documents, monitoring and updating monthly reports. - Frequent contact with internal and external partners and suppliers throughout Europe and Asia.

- Responsible for developing a project focused on promotions, which made the company much more responsive to the market and competition. - Support for the Corded power tools segment. - Support for general demands: follow-up of launches, support for events, sending and receiving samples and documents, monitoring and updating monthly reports. - Frequent contact with internal and external partners and suppliers throughout Europe and Asia.