Gabrielle D'Addario
Managing Partner
About
I’m the Founder and Managing Director of OMM Agency, a boutique growth and experiential marketing firm that helps emerging consumer brands build meaningful market presence through strategy, storytelling, and real-world engagement. My work focuses on helping better-for-you CPG, wellness, and lifestyle brands scale awareness and connect with consumers in authentic ways. I partner closely with founders and leadership teams to act as a strategic growth partner and outsourced CMO, leading initiatives that translate brand vision into measurable traction. Through a combination of experiential activations, community-led marketing, influencer partnerships, and field marketing programs, I help brands move beyond traditional advertising and build lasting relationships with their audiences. Over the past several years, I’ve led and produced initiatives ranging from national event activations and branded entertainment partnerships to grassroots community campaigns, working with brands, creators, and cultural platforms to create memorable brand moments that drive engagement and loyalty. I thrive in early-stage environments where creativity, agility, and strategic thinking are critical. My passion is helping founders turn great ideas into brands that people genuinely connect with. Core expertise: • Startup & Emerging Brand Growth Strategy • Experiential Marketing & Brand Activations • Field Marketing & Community Engagement • Influencer & Creator Partnerships • Strategic Brand Collaborations • Branded Entertainment & Cultural Marketing • Consumer Experience & Loyalty Building • Social Media & Digital Brand Presence Through OMM Agency, I collaborate with innovative startups and growing consumer brands across the wellness, lifestyle, and CPG space and am always interested in opportunities to build and scale emerging brands throughout top U.S. markets through strategic partnerships, experiential marketing, and community-driven growth.
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United States
Marketing & Advertising
Influencer Marketing, Live Events, B2C Marketing, In-Store Marketing, Field Development, Brand Development, Talent Management, Special Events, Strategic Partnerships, Event Management, Community Development, Event Coordination, Staff Development, Product Marketing, Field Marketing, Product Placement, Brand Awareness, Brand Building, Social Media, Final Cut Pro
Experience
Managing Partner
OMM Agency LLC
United States
Director of Field Marketing
VITAHUSTLE
Event Producer
Manhattan Village Shopping Center
Manhattan Beach, California, United States
Community Wellness Program Director, Event Sponsorships, Brand Partnerships
Runway Playa Vista
Los Angeles, California, United States
Create and oversee community fitness and wellness programming, manage sponsorships and brand partnerships.
Brand Placement Specialist
United States
Creating and managing brand placement and field marketing opportunities for CPG + wellness brands in the health, wellness and community industries throughout key markets in the US. Current and past brand placements include Gatorade Fit, Liquid Death, LivOn Labs, ZOZOFIT, ROAR Organic, LMNT, Nocco, Barebells, CANN, EQUINOX, F45, Bunda, Vuori, PAINKLLR, Playa Vista Fit Expo, RUNWAY Fitness Fest, Fit4Mom, Erewhon, DMN8, Basecamp, Motion LA and more.
Community Director
Playa Vista Events
Playa Vista, Los Angeles, CA
As the Community Director of Playa Vista Events my role is to conceptualize & successfully produce private or community events, ranging from intimate to large scale, in Playa Vista. Notable events include: • Playa Vista Fun Run™ (2018, 2019*) •Playa Vista Poker Party™ (2019, 2020) •Silicon Beach Fashion Show™ (2018) •Playa Vista Cryptocurrency Mixer Series •Playa Vista Young Professional Mixer Series* •Silicon Beach Parents Group gatherings* *In-Production 2023
Founder & Director
Silicon Beach Parents Group
Playa Vista, CA
Founder & Director, Silicon Beach Parents Group Curate and organize family-focused events and activities across Los Angeles’ West Side, with an emphasis on community engagement, education, and fostering connections among local parents.
Executive Director
Playa Vista Fun Run™
Los Angeles, California, United States
Sponsors and Partners have included Lorna Jane Active, Thule, Cedars Sinai, SoFi Stadium, LA City Council Member Mike Bonin and more! We paused this run in 2020 due to covid but are looking to re-start this in the future!! If interested in partnership or support, please email hi@gabrielledaddario.com
Field Marketing Manager
LivOn Labs
United States
Director of Partnerships
RVIVLFEST 3.0
Playa Vista
As Director of Partnerships for RVIVLFEST, I manage brand relationships from initial engagement through activation. I secure sponsorships, negotiate contracts, oversee deliverables, and coordinate day-of brand activations to ensure seamless execution. RVIVLFEST 3.0 featured an impressive roster of brand partners including EQUINOX, Orange Theory Fitness, Liquid Death, LivOn Labs, Superfine, Don’t Quit, Earthy, Golden Wing, Mineragua, Philosophie, and many more.
Education
Santa Monica College
Broadcast
State University of New York Cortland
Broadcast Journalism
Tompkins Cortland Community College
Broadcast Journalism
Gabrielle D'Addario's Contact Information
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