Gabrielle Qiu

- Built and managed a Tmall Global store from scratch, showcasing expertise in product selection, detailed listings, content copyright and translation, effective pricing, ratings and reviews management, exportation and daily operations - Achieved a 29% reduction in bounce rates by analysing data and enhancing images and detail pages with the agency. Led PPC campaigns, promotions, and targeted marketing with agency collaboration to boost traffic and conversions - Managed RED account content, partnering with influencers and KOL agencies to increase engagement, strengthen brand presence, and connect with customers - Improved inventory management by analysed sales trends and prioritising high-demand SKUs, and ensuring smooth launches for new products. Coordinated with agencies for exportation, ensuring compliance with local regulations - Utilised sales and traffic data to optimise conversion rates and guide strategic decisions, aligning efforts with commercial goals - Created automated FAQ responses and delivered thoughtful and solution-focused customer service through proactive engagement to enhance customer experience and loyalty

- Created and optimised product listings with strategic keyword integration, boosting IDQ, visibility and organic search rankings - Managed FBA inventory, stock levels, streamlined fulfilment and coordinated with warehouses, ensuring timely and accurate order delivery, reducing fulfilment errors - Developed and executed data-driven advertising strategies, including SEO, Sponsored Products, Sponsored Brands, and Sponsored Display, leading to a measurable increase in sales and ROI - Analysed sales trends and advertising performance, generating actionable reports that drove decisions and boosted profitability; increased sales through listing optimisations and targeted campaigns - Responded to Amazon customers inquiries and resolved issues promptly, managed Vine Programme, ratings and reviews, achieving a high customer satisfaction rate and maintaining positive feedback scores - Processed B2B and bespoke orders and enquiries with over 99% accuracy; provided solution-oriented support to the sales team and managers, resolving requests within 1 hour; handled returns, offered alternatives, reduced return rates and enhanced customer satisfaction; ensured accurate issuance of invoices and credit notes

- Analyzed market dynamics, formulated the store‘s activities and promotion plans based on the data of each cross-border ecommerce store, and adjusted daily operations of our pay-per-click system accordingly  - Responsible for sales reports, covering items such as inventory and sell out rate, and drafted the income statement of the international department - Communicated with suppliers on production requirements, collaborated with logistics companies and coordinated transportation and declaration; also handled matters of pre- and after-sales, including operating ERP for delivery - Implemented search relevance system for ecommerce platform, resulting in the store being awarded senior seller status (up from ordinary seller) with the store's score on the platform doubling and our sales volume continued to increase at a rate of 10%-20% per month from scratch

- Filled in and organised forms required by the general manager for establishing a company in Algeria; prepared and reviewed important documents required for exports, such as commercial invoices, packing lists, and certificates of origin - Interfaced with the bank for matters regarding letters of credit and collection; managed our relationship with the factory to coordinate items such as product quality, product packaging and delivery time; contacted forwarding company to arrange matters of cargo loading, transportation, declaration, and tax refunds

- Participated in plan and execution of the activity and promotion of the tour guide competition sponsored by the Zhuhai Bureau of Culture, Sports and Tourism; the proposed theme and slogan of the competition were adopted; communicated with the publicity department on design requirements of the competition materials  - Responsible for handling the promotion activities for universities sponsored by Zhuhai Municipal Bureau of Culture, Sports and Tourism, in addition to the slogan proposed in conjunction with the Wanshan brand positioning created by the Bureau of Culture, Sports and Tourism is recognised by the organiser - Established contacts with the heads of universities and conducted work docking and event material procurement. The activity proceeded smoothly and was acknowledged by superior and clients