Gabrielle Dallas Wesley

PNL, Brand Management, and Integrated Communications leadership of Mars Wrigley's 26 brand portfolio in North America

Marketing and business P&L lead for the multi-billion dollar portfolio of iconic brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT® and ALTOIDS®.

Led the $1B+ Wet Dog and Cat food portfolio including full brand, innovation and P&L responsibility for Cesar, Sheba, and Pedigree brands.

Acquisition of ConAgra Private Brands Leveraged consumer insights to build comprehensive Marketing Tools and Innovation Strategy for both long-term and short term growth for entire Baked Goods and Baked Snacks portfolio including refrigerated, frozen, and dry grocery segments. Reported to President and served on the division leadership team.

Private Brand Snacks - Lead the strategic management and full P&L responsibility for ConAgra’s largest private brand business managing over $600 million in net sales. Manage business strategy, marketing plans, and cross-functional teams. Experienced in consumer and customer expansion both domestically and internationally.

Led advertising campaign for $1.2 billion Pillsbury businesses including Grands! Biscuits, Crescent Rolls, Sweet Rolls, and Cookies. Managed and led campaign development across 7 agencies and multiple touch points (TV, digital, PR, social, price promotion, etc.). Managed $350MM business across 3 P&Ls. Achieved reported net sales increase of 9% and a sustaining profit increase of 23% in 2 years.

Frozen Category New Products and Pipeline

Managed largest cereal franchise in Canada and restored each of the five Cheerios business to historic record growth. Managed 4 Associate Marketing Managers.

Managed the strategic innovation plan for B2B In-Store Bakery business with Wal-Mart and Sam’s Club including the development of product and packaging innovation and customer strategy. Managed 2 Associate Managers and 3 Sales Associates. Identified and managed strategic partnerships that resulted in 60% increase in profitability over a 4 month period.

Progresso Soup Nature Valley/Betty Crocker Fruit Snacks Pillsbury Biscuits Biquick

Developed new brand positioning by conducting consumer research to increase Febreze user consumption by 10%. Analyzed opportunity areas among specific ethnic groups that identified $5 MM volume sales potential and led initiative to capitalize on opportunity.

• Defined and executed strategy for delivering training to clients, integrators, and internal employees for Gallagher financial software product line resulting in 50% revenue increase • Evaluated client training needs to create a standardized program including course materials and user interfaces for 5 National banking clients

• Created division to analyze and track Investment and Trust product development and delivery for 350 branches across 6 states. Managed 10 member cross-functional team to allocate over $13 million in Investment revenues across 4 major business units

• Participated in 18-month management program consisting of classroom training, individual and group projects, and portfolio management of clients with over $150,000 in net worth