Gabriella Lehr

Catered to customer needs in the merchandise store located on the Augusta National Golf Club property during the 2024 Masters Golf Tournament.

This student led marketing planning project was put on by the UofSC Darla Moore School of Business' Center for Marketing Solutions to develop comprehensive marketing strategy for Jack Daniel's. During this opportunity, I conducted holistic analysis of industry, market, competition and consumers as fact-based foundation for developing new go-to-market strategy.  The insights shared via 5 Forces assessment and SWOT analysis. I then crafted creative brief that concisely identified brand's positioning, points of difference and character/tonality as foundation for brand, communications and messaging strategy. To finalize all research conducted, I created comprehensive marketing plan for re-branding of (project) including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.

- Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage - Draft basic press releases, pitch letters and media/credit alerts - Prepare clips, media wrap reports and recaps - Maintain media contact lists and databases - Pitch and interact with media - Maintain RSVP talent and media lists for events - Liaison with the Los Angeles publicity team and learned how to collaborate bi-coastally - Contribute innovative & creative ideas to company brainstorms

Prepared for client meetings, worked with advertising the firm, sending out market quarter updates to current clients, and making sure they were satisfied at all costs.

Welcomed and built strong relationships with customers, all while supplying them with excellent service and hospitality in a family-friendly setting.

This position reports to the Principal and high level Management of an established boutique PR agency and is based in the New York City office. Must be interested in entertainment, lifestyle, popular culture and events. -Created presentations in Powerpoint about current clients to be sent to manager -Had to be updated in terms of social media and political news -Networked with PR professionals on Zoom calls or other events

Steadied the flow of cars coming in and out of the park, promoting seasonal passes to the public and its benefits, and responsible for accurate count of money in the drawer and recording those numbers on statements at the end of each shift.

Helped undergraduate student at the Grossman School of Business at the University of Vermont- Burlington gather and analyze data on account of carbon emissions for thesis. Researched renown petroleum corporations, such as BP and Exxon, and their emissions rate throughout the years.