Gabriella Corsini Spinato

Management of the e-commerce platform, including product updates, pricing, promotions, and inventory. Development and implementation of strategies to increase sales and performance metrics (conversion rate, average ticket, CAC). Leadership of a multidisciplinary team (2 analysts, 3 designers, partners, and agencies). Integration with marketing, logistics, and finance departments to align campaigns and operations. Content management, digital marketing campaigns (SEO, SEM, email marketing), and data analysis (Google Analytics, KPIs). Focus on customer experience, reducing cart abandonment and improving post-sales service. Implementation of innovative technologies and tools for e-commerce optimization. Negotiation and management of partnerships with marketplaces, suppliers, and carriers. Ensuring compliance with legal standards, such as LGPD and e-commerce regulations. • Projects Delivered Led by Me: Implementation of the Livelo loyalty points program; Implementation of AI-powered chat for customer service; Introduction of dark stores integrated with physical retail locations; Launch of the “Schedule Your Treatment” feature on the digital channel; Implementation of a sales associate code program within the digital channel; Redesign of the three blogs across the group’s brands; E-commerce redesign for ADCOS; Development and launch of the brand’s sales app; Omnichannel expansion strategy; Implementation of WhatsApp engagement strategies and automated communication flows; Launch of live commerce initiatives on the digital channel; Implementation of a recurring subscription program for products; Launch of an online virtual try-on feature; Marketplace implementation: Mercado Livre and Amazon; Launch of the e-commerce platform for the group’s new brand, Elbo.

Planning, execution, and analysis of paid and organic media strategies; Management of KPIs such as ROI, CAC, CPC, and CPA, ensuring channel efficiency; Participation in all campaign planning stages (briefing, campaign approval, performance monitoring, and adjustments); Creation and presentation of performance reports for paid and organic channels; Expertise in user acquisition, user lifecycle, re-engagement, user journey, paid media, affiliates; Management of digital campaigns, website maintenance, and content management; Oversight of partner agencies and analysts.

Marketing automation focused on the conversion funnel; Campaign creation and communication workflow management; Offer definition and A/B testing in email marketing; CRM calendar planning and management; Content and design analysis of marketing emails; Planning and execution of CRM strategy aligned with digital initiatives; Database management and manipulation; Management and guidance of agency and internal analysts; Creation of customer clusters for email campaigns; Setup and execution of email marketing automations and sends; KPI analysis and channel performance monitoring.

Analysis of creative assets from a business metrics perspective; Creation of briefings in line with campaign planning; Development and control of the promotional calendar; Workflow management for the creative team; Supervision and approval of digital asset production; Management and distribution of campaigns (website, mobile, and app); Product list creation and item upload for hotsites; Relationship journey creation, daily email sends, HTML handling, and measurement; Communication and coordination with external (agencies) and internal (IT, Finance, Sales, Customer Service) service teams; Sales strategy, report creation, and lead nurturing and qualification flow.

CRM email marketing management; Relationship journey setup for email marketing; Customer segmentation and database administration; Front-end adjustments for the e-commerce platform; Product registration and updates; Performance analysis and reporting for email marketing, and promotional calendar planning.

Email marketing management; Campaign creation and implementation; Newsletter content and briefing reception; Results tracking and analysis; Promotional calendar planning.

Front desk and administrative processes.