Gabriel Garcia Pinto

- Two-time Top Performer Awards winner (2023 and 2024) - Lead a team of product managers overseeing the Consumer Data Platform (CDP) strategy and execution. - Own the CDP product roadmap, ensuring alignment with key company strategies such as Direct-to-Consumer (DTC), Martech, and consumer data insights & activation platforms. - Drive data governance, segmentation, and data export processes between the CDP and key platforms like Braze, optimizing consumer engagement and campaign performance. - Enable the development and rollout of Martech data strategy, improving data-driven decision-making across global and local teams. - Spearhead initiatives to improve data quality and streamline data retention. - Lead cross-functional collaboration with engineering, marketing, and data teams to drive innovation and scalability in data-driven solutions. - Organize and facilitate PI Planning sessions, aligning teams on key deliverables and tracking execution across business quarters. - Mentor and manage a team, ensuring high performance, career growth, and knowledge sharing within the organization.

- Global data governance and optimization efforts, eliminating redundant records and improving data quality for activation and insights. - Led clean-up initiative for data export and synchronization strategies, enhancing campaign targeting and engagement KPIs in platforms like Braze. - Acted as the bridge between engineering, marketing, and data science teams, ensuring data-driven decision-making across the organization. - Established a scalable global-local collaboration model, aligning regional and global teams for efficient data management and activation. - Drove key E-commerce and SaaS data initiatives, focusing on consumer data enrichment, segmentation, and activation

- With a blend of technical expertise and strategic thinking, played a key role in bridging the gap between business and data teams - CDP & Data Strategy: Managed and optimized Treasure Data implementations to streamline data collection, segmentation, and activation for marketing initiatives. - Power BI Dashboard Development: Defined requirements and led the squad in building insightful dashboards for performance tracking and decision-making. - Agile Leadership: Acted as both Product Owner and Scrum Master, owning the backlog, refining user stories, and ensuring sprint goals were met. - Cross-functional Collaboration: Worked closely with a global team of stakeholders, including marketers, data analysts, and engineers, to align data initiatives with business objectives. - Marketing & Data Activation: Enabled audience segmentation, campaign optimization, and data-driven decision-making by ensuring clean, actionable data flows between systems.

- Overseeing team performance and ensuring smooth project execution. - Identifying, structuring, and integrating multiple data sources. - Acting as a liaison between internal teams and clients to align expectations and strategies. - Developing and executing CRM strategies at tactical, strategic, and operational levels. - Collaborating with Analytics teams to define customer segmentation strategies. - Tracking email deliverability and managing sender IP reputation. - Handling campaign deployment through platforms such as Salesforce Marketing Cloud, Allin, and Responsys. - Ensuring correct implementation of HTML standards in CRM communications. - Providing guidance on email design, including layout, CTAs, and key content elements. - Conducting performance analyses and generating actionable insights. - Delivering performance reports for C-level stakeholders.