Gabriel Fernandes

I lead marketing strategies and e-commerce management at Grupo Comprei, a hub of online stores operating across multiple countries. Developing and implementing data-driven marketing strategies to drive growth and conversions. Managing multiple e-commerce platforms, including Shopify and WooCommerce. Optimising customer experience and operational efficiency across marketplaces. Leading technological innovation and data analysis to enhance performance and scalability. Bridging technology, marketing, and operations to ensure sustainable growth and a strong digital presence.

I lead strategic marketing planning and web development, bridging technology, innovation, and customer experience. Digital marketing strategist focused on growth and brand positioning. Management of client demands and projects, ensuring efficient communication and strategic delivery. Leadership in web development, enhancing usability and performance. Expansion and consolidation of digital presence across diverse markets. Integration of technology and data analysis to drive results. I work to strengthen brands and create impactful digital experiences by aligning strategy with innovation.

I have been working as a freelance graphic designer and web designer since 2010, building a career based on continuous learning and diverse experiences. I started by working with local businesses and, over time, expanded my focus to the digital realm. I have always sought to stay updated with the best tools and practices in the market. In the beginning, I worked with Fireworks and Dreamweaver for web development, but as the industry evolved, I enhanced my skills and now create layouts using modern tools such as Figma and Adobe XD.

I lead the creation and ongoing management of websites, always focused on delivering quality solutions for clients across various sectors. I develop creative and functional designs, tailored to each client's needs, creating impactful digital experiences. I transfer layouts to WordPress and other CMS platforms, ensuring simple and efficient content management. I analyse user experience to ensure intuitive, easy-to-navigate interfaces. I implement SEO strategies to improve visibility on search engines and attract more visitors. I keep websites updated and secure, protecting them from cyber threats. My goal is to create digital solutions that truly make a difference, blending design and strategy.

I led IT classes, ensuring students learned in a clear and practical way. I created dynamic lessons, tailored to each student's needs, making topics like programming and networks easier to understand. I developed fair assessments and tracked students' progress, adjusting the teaching as needed. I incorporated new technologies and methodologies to make learning more engaging and up-to-date. My goal was always to make learning more accessible and relevant for everyone.

As an IT Assistant at Somma Inventários, I was responsible for collecting and organising equipment data during inventories, ensuring accuracy and integrity of the information. Additionally, I meticulously organised and stored the collected data, contributing to the creation of a reliable database. I also prepared the cases for the following week, ensuring the continuity and efficiency of operations.

Completed a postgraduate program in E-commerce Management in February 2026. The program focused on digital business strategy, operations, and growth. Coursework included platform management, digital marketing, user experience, metrics analysis, and conversion rate optimization. Developed skills in data-driven decision-making, marketplace management, and the integration of technology, marketing, and operations.

Completed an MBA in Business Administration in July 2023. The program covered leadership, strategy, finance, and business planning. Worked on case studies and practical activities focused on decision-making and team management.

Completed an MBA in Digital Marketing and Online Communication in 2022. Studied consumer behavior, digital strategies, and social media marketing. The program also covered brand positioning, online media, and digital communication.

Completed the program in December 2019. Coursework included design fundamentals, typography, semiotics, and usability. Developed practical projects focused on web and graphic design, integrating visual concepts with technical structure.