Gabriele Marchetto
Chief Commercial Officer (CCO) - DSO PE backed by Verlinvest @ BLUDENTAL
About
Managing Director, Chief Operating Officer, Chief Commercial Officer with 18+ years of international leadership experience across healthcare services, med-tech, and retail-like business models. Senior executive with a strong track record in PE-backed environments, value creation plans, and complex multi-site organizations. Proven ability to drive revenue growth, EBITDA recovery, and operational scaling through disciplined execution, governance, and digital transformation. I have held executive roles as Managing Director, BU Director, CCO and CSMO, with full P&L responsibility, operating across B2B and B2C models, direct and indirect sales, and international market expansion. My background combines commercial leadership with operational execution, enabling the translation of strategy into scalable operating models, KPIs, and performance management systems. I am currently Chief Commercial Officer at Bludental, a PE-backed dental services platform, where I lead commercial strategy, network performance, and growth. My mandate includes turnover, EBITDA, retail expansion, pricing, and business development, alongside the redesign of the commercial and operational organization. I also oversee talent acquisition, leadership development, internal academies, and succession pipelines, ensuring scalability and execution discipline. Across my career, I have: - Built and scaled international businesses from zero to multi-million revenues - Launched subsidiaries and markets across Europe, UKI, Americas, and Asia - Designed and implemented CRM, BI, AI-driven lead generation, and digital sales engines - Led turnarounds, organizational redesign, and change management - Managed large multicultural teams in matrix, direct sales, and distributor models I hold an International Executive MBA in Digital Transformation from POLIMI Graduate School of Management. Key Skills & Competencies: P&L ownership, value creation, growth strategy, private equity environments, multi-site operations, healthcare services, med-tech, retail platforms, commercial operations, go-to-market strategy, pricing and revenue management, sales leadership B2B B2C, business development, key account management, KPI design, performance management, operating model design, change management, digital transformation, CRM HubSpot Salesforce, business intelligence, data analytics, customer acquisition, sales funnel management, marketing strategy, budgeting and forecasting, talent acquisition, leadership development, stakeholder management, board and investor interaction
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Italy
Medical Device
Business Development, Business Strategy, Change Management, Commercial Planning, Communication, Customer Relationship Management (CRM), Leadership, Microsoft Excel, Presentations, Project Management, Sales, Strategic Planning, Strategic Thinking, Strategy, Teamwork, Key Accounts, Relationship Building, Salesforce.com, Problem Solving, People Management
Experience

Chief Commercial Officer (CCO) - DSO PE backed by Verlinvest
Italy
- Defining and executing commercial strategies to drive growth, turnover, and EBITDA - Leading a new matrix organization, implementing KPIs, enhancing performance, and optimizing FTEs - Driving marketing strategy to boost referral business and to strengthen brand positioning - Digitalizing retail operations to magnify patients' experience and to increase cost effectiveness - Recruiting and developing top talents while establishing on-boarding and training protocols

Managing Director (MD)
Italy
- Supervising all company’s operations, from manufacturing to sales and marketing - Driving the international expansion of the business, focusing on ES and PT - Reviewing and optimizing core processes, incl. the revamp of the manufacturing process, ERP and CRM adoption, B2B e-commerce launch - Overseeing quality and regulations for obtaining the European Medical Device Regulation certificate - Recruiting for structuring the company’s functional departments and expanding operations

Business Unit Manager (BUM) - PE backed by Xyence
Italy
- Supervising the global veterinary operations: - Business development: 3-year budget plan and P&L, recruiting int’l salesforce, developing KOLs - Building and managing direct sales channels (IT, ES, FR), and international dealers’ network (US, UAE, IL, CN, TW, KR, Nordics) - Guiding HubSpot CRM corporate implementation - Leading brand management and strategic marketing, incl. product development, positioning, pricing
UK & Ireland General Manager (Direct Sales)
United Kingdom
- Managing business development, sales target & marketing budget, monitoring sales and expenses - Leading, coaching, training, and recruiting the local field-based salesforce - Solving logistics and product availability issues - Managing credit and payments
Education
Gabriele Marchetto's Contact Information
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