gabriele hermansson

Structuring and leading Digital transformation and CX projects for multiple local and global clients (e.g., Cbus, Metlife, Western Sydney University) to enable optimised and customised digital offerings to achieve increased market share and revenue. I was brought to help with setting up Consulting Services for BizTech and am currently working with an amazing bunch of local and offshore experts. Fantastic company and awesome people!

Investigated opportunities for the launch of new products/services, monitor competitor product developments and provide advice on product direction, design, marketing and advertising. To research, analyse and interpret data for web and mobile interface design, concentrating on usefulness ahead of usability.

Carried out numerous research projects investigating internet banking, security and privacy with the view to increase uptake and profitability of online banking, secure future grants and publications.

Working at Telstra's Innovation and Marketing developing product offers based on customer needs with the view to increase their success and revenue.

* I am currently working on a large and very exciting project involving redesign and redevelopment of the Justice Department’s Internet and Intranet. The Department has substantial amounts of content and widely diverse customer base making it a challenge to provide relevant and up-to-date information that is findable in a timely fashion. The Department has also had numerous problems with platforms the sites are currently running on resulting in unacceptable site downtimes. This project involves: * Business, User and Technical Requirements definition * Content refresh * New Information Architecture * New screen designs * Incorporation of Web 2.0 capabilities * Online forms * Web analytics * Selection of CMS * Integration of CMS with database * Content refresh * Library structure

* Develop excellent reputation internally and externally * Negotiate contracts and ensure necessary resources are being secured * Client relationship development * New client acquisition * Integration of all digital channels including on-line, social media, video and mobile channels

* Working with a number of corporate and government clients improving their digital customer experience with the view to increase revenue. * Latest clients * Reece * Redesigning Point of Sale application and creating Pattern Library * Department of Transport * Redesigning public transport information systems

I was recruited to ANZ to help establish a strong Digital Customer Experience presence in the company with an ultimate goal of creating world class digital experience for ANZ customers worldwide. I was tasked to lead a www.anz.com redesign project to improve conversion, stickiness and overall customer satisfaction. The project was initially thought of some months ago but was stagnant at the time of my commencement. The business wanted the project to be delivered in a short period of time and to achieve this I have designed and implement Agile UCD approach for project delivery. During this project we have successfully worked with internal and external providers and the delivery date is planned later this year. While running this project I have also been assisting with multiple smaller initiatives (Business-as-usual) work and mentoring junior staff.

Responsible Alcohol Victoria identified the need to optimise their public facing website in order to better address their customer needs. In this role I am responsible for complete redesign and redevelopment of this website. This is a highly strategic project as new Responsible Alcohol Website will be the first Victorian Government website to be built in IBM WCM 7.0 and hosted in cloud environment. Watch us succeed! :)

* Carried out a large scale investigation to understand customer usage and forecast needs for the largest revenue return product * in excess of $4 billion a year * for the company. The need for the enquiry was sparked by the declining trend of product use by the consumers. Ensure customer satisfaction with Telstra products and offerings.