Gabriele Knigge

Responsible for brand management (Kleiner Feigling, DANZKA, Andalö, Dooley’s) and leadership of a 10-person team. Focus areas: brand strategy and creative campaign management, people development, digital transformation including AI (social media, advertising, content), as well as agency management, PR, media planning and cross-functional collaboration. Core Responsibilities: Brand positioning & strategic development in FMCG and travel retail Team leadership: coaching, mentoring & culture of innovation Creative direction for campaigns and roll-outs Management of agencies & media investments with ROI focus Planning, execution & optimization of integrated campaigns Team Achievements & Results: Andalö: Growth clearly above market (+30% vs. +10% in category) Kleiner Feigling: Brand awareness >90%, 2× German Brand Award DANZKA: Ranked #4 worldwide in travel retail Amazon: E-commerce revenue more than doubled Social media: Reach more than tripled, engagement +50% PR & digital: Print +38%, online +42%, website traffic multiplied

Built the new in-house marketing department and worked closely with the owner and managing director on the strategic development of the brands. Accountable for team structure, knowledge transfer and the introduction of efficient processes, combined with strong cross-functional collaboration with sales, product development and external partners. Team Achievements & Results: Established a new marketing team with 4 employees in <6 months Implemented project management tool and meeting structures → improved transparency and cross-functional collaboration Launched first performance-driven digital initiatives (incl. influencer marketing and gaming partnerships) Increased social media reach by several million contacts through influencer campaigns Improved budget efficiency by double-digit percentage through targeted agency sourcing and optimization Delivered successful activations for Kleiner Feigling (+5% sales uplift)

Accountable for advancing brand development with a strong focus on digital channels and national as well as global reach. During the COVID-19 pandemic, worked closely with agencies to develop virtual event formats and digital communication to maintain brand visibility. Drove the expansion of social media and e-commerce as growth drivers. Team Achievements & Results: Together with agencies, introduced virtual event formats & digital engagement campaigns during the pandemic Built social media presence for Behn brands → significantly increased reach Launch/Relaunched multilingual websites (Andalö, Wikinger Met, Küstennebel etc.) Developed and executed content strategies for national markets

Global brand management for DANZKA and Dooley’s with a focus on travel retail. Responsible for agency coordination, contract management and building the brands’ digital presence. Team Achievements & Results: Strategic repositioning of DANZKA (premiumization and growth) Launch of “DANZKA The Spirit designed by Jacob Jensen” (super-premium line) Introduced social media for Behn brands, significantly expanding reach Website relaunch (multilingual): behn.de, danzka.com, dooleystoffee.com Successfully managed international trade fairs (Cannes, Singapore, Miami)

Led a 5-person marketing team. Developed and implemented national campaigns in Germany and built strong partnership marketing initiatives with international Tourism Boards and brand partners. Team Achievements & Results: Expanded the business unit by +300% through integrated marketing and sales initiatives Established strategic partnerships with the Tourism Boards of England, Scotland, Lithuania and Norway Significantly increased brand awareness and revenue in the German market Delivered successful POS activations, events, trade fairs and incentive programs for both B2C and B2B audiences

In my role as Manager Kooperationsmarketing at DFDS Seaways in Hamburg, Germany, I was responsible for overseeing marketing cooperations and direct sales. I managed campaigns for tourist boards, developed strategic alliances, and conducted contract negotiations.

Aquise, Planung und Umsetzung von Marketingkooperationen online & offline, Anzeigenplanung, POS-Aktionen, Produktplanung, Direktvertriebskooperationen, Projektmanagement: Neue Vertriebswege

In my role as Bereichsverkaufsleiter Sonderreisen at DFDS Seaways, I specialize in planning and implementing marketing collaborations. I excel in developing acquisition strategies, managing incentive programs, and overseeing events to enhance brand presence and drive sales.

In my role as Verkaufsleiterin at EuroHotelrep, I oversaw sales for a diverse portfolio of hotels across Europe, focusing on Northern Europe. I managed sales activities, acquired business from various sources, produced marketing materials, and trained sales staff to drive revenue growth. It also included consulting hotel management in marketing and sales issues.