Gabriel Diniz

As a freelancer, I support brands through e-commerce and fashion photography, art direction, and the development of model portfolios. I am also involved in brand launches, creating newsletters, copywriting, as well as developing and executing digital campaign strategies.

Mission: Fashion industry specialist passionate about creating unique online shopping experiences, reporting to the E-Commerce Director. - Launched the international e-commerce platform (16% of global sales, €1.5M in 2023): Shopify configuration, email template creation, translations, Global-E integration, and customer support management. - Direct contribution to the company’s e-commerce growth (+42% in online revenue) through UX enhancements, SEO optimization, international offer structuring, and coordination of web teams. - Produced and optimized SEO content (collection pages), consistently maintaining a score above 95% in Google Search Console. - Responsible for uploading new collections in English, Italian, and German, ensuring global brand consistency. - Worked closely with copywriting and translation partners to ensure multilingual consistency in product descriptions. - Optimized international e-merchandising via GA4: analyzed product performance to refine sorting rules and maximize conversion. - Created dedicated landing pages for key events (Christmas, Valentine’s Day, etc.) and collection launches. - Prepared detailed reports on key KPIs and analyzed data to identify trends and recommend improvement actions. - Implemented an international referral program via SC Conjured Referrals to boost organic acquisition and customer loyalty.

Product manager for the DIY (+70% turnover), Sports and leisure (+27% turnover), Household Appliances/Kitchen (+6% turnover), Garden (+6.4% turnover) ranges • Selection of products taking into account qualitative and quantitative criteria • Development from 2022 of ranges of eco-responsible products with the use of local/national production • Purchasing negotiation • Definition of prices • Analysis of sales and indicators • Research of new suppliers and establishment of partnerships • Permanent update on new products and trends • Creation of books & product trend supports Key Account Multi-country-Europe (NL, Portugal, Italy): + 12% in orders, 20% in turnover. For Portugal, growth x 10 of turnover Logistics and supply chain manager: • Warehouse management with multi-country partnerships (inventory management, supply, cost control) • Establishment in 2021 of warehouses in Italy and Portugal • Responsible for international logistics between these 2 countries • Management of more than 1200 orders for these 2 countries between 2021 and 2022

Mission: Responsible for purchasing high-tech consumer products in B2B and B2BC • Analysis of sales and indicators • Assistance with the company's international purchases • Analysis of imports and pricing • International logistics support • Responsible for import payments

Foreign Trade, Industry and Economic Growth.

Brand Activator at 2014 FIFA World Cup.