Gabriel Costa Novaes

As Senior Sales Executive I'm responsible for: • Owned strategic relationships with agencies and enterprise brands, driving revenue growth through customized digital media, branded content, and integrated advertising solutions. • Led the full sales cycle from prospecting to deal closure, managing complex negotiations and multi-format commercial proposals. • Developed scalable commercial strategies in collaboration with content, marketing, and operations teams, aligning business objectives with measurable KPIs. • Acted as a trusted advisor to senior stakeholders (CMOs, Marketing Directors, Agency Leads), translating marketing goals into high-impact media solutions. • Contributed to portfolio expansion and long-term partnerships by identifying upsell opportunities and innovative formats across digital channels.

Working as Sales Account Manager at The Brand Power Company - WPP Media Services - a pioneering company specializing in third party endorsement and user generated content (UGC), building partnerships and helping brands in their respective product launches in the Brazilian market, enabling an intermediary between brand and consumer with the purpose of obtaining genuine data on product perception, usability, consumer insights and directing the best use of this information for omnichannel actions (digital strategy, out of home, point of sale, retailers, ecommerce...). Responsibilities: • Manage the relationship with key clients and execute strategic plans to achieve sales targets and build long-term partnerships for The Brand Power Company in Brazil. • Work closely with Community Team to ensure a smooth transition for new clients, from contract signing to full integration and launch. • Conduct in-depth research on target brands, including their current marketing campaign activities, key contacts, and industry positioning. • Close new campaigns for Home Tester Club Community.

As Senior Sales Executive the responsibilities were: • Drove new business development and account expansion through consultative sales approaches focused on performance, programmatic media, and branded content. • Managed agency and direct client relationships, supporting campaign planning, execution, and post-campaign analysis. • Collaborated cross-functionally with marketing and operations teams to optimize delivery and improve client satisfaction. • Supported revenue growth initiatives by identifying market opportunities, testing new commercial models, and refining sales processes.

Responsible for: • Sales activities as prospecting, qualifying leads, presenting proposals, negotiating terms, and closing deals. • A deep understanding of the advertising market in Brazil with a particular focus on digital marketing campaigns. • Prepare proposals according to client needs. • Managing the relationship with client and agencies across endemic and non endemic industries. • Programmatic Media Sales. • Expert to build proposal focused in performance / conversion.

Working on performance marketing team responsible for: • Development of new models and partnerships. • Executing constant benchmarks to get insights into improvements. • Managing partnerships and elaborate strategic planning for campaigns focusing on performance. • Present performance analysis and develop action plans to improve results. • Manage the revenue and campaigns of TecMundo Descontos in Facebook and website. • Interact with the editorial team for affiliate content. • Manage all NZN websites using affiliate strategy to generate revenue (CPC, CPA, CPL, CPI...).

Working on Sales Team, responsible for: • Assist the Sales Executive in the prospection of new businesses. • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with an 85% success rate. • Increased sales by the execution of full sales cycle processing from initial lead processing through conversion and closing. • Built strong client relationships and provided high value-adding services, resulting in company market share increase. • Make the first contact with potential companies. • Understand the needs of potential customers and provide appropriate solutions for their business model. • Scheduling meetings with these clients. • Collaborate in qualifying the client and guide him on the use of the platform and assistance during all phases of the sale.

Responsible for working in the Supply Chain department, managing tasks of Planning and also the Procurement area. Planning • Assist the planning team in placing orders. • Request the import license for the materials. • Check Invoices. • Make contact with suppliers from other countries. • Materials Record on SAP. Procurement • Make quotations of services and products. • Developing suppliers for the company. • Release the NF-e (National Invoices BR) in the SAP System. • Create Purchase Orders through Requests for products and services. • Making purchases for the departments. • Monitoring of delivery times.

I've worked on the Logistics Department, follows the main tasks below: • Release invoices and information about it on the SAP System. • Shipping and Returns Release. • Organize invoices and make reports for payments. • Working on Customer Experience doing the follow-up and solving the occurrences. • Build a Sales Report. • Make KPI's about Transport Monitoring and measure the performance.

The tasks are associated with general administrative services on logistics.

O MBA em Gestão Estratégica de Marketing foca nos conhecimentos e atuação de campo em: * Estratégia Empresarial * Marketing Holístico * Análise Econômico-financeira de Investimentos * Compreensão e Previsão de Demanda * Marketing e Posicionamento de Mercado * Administração e Convergência de Mídias * Produtos e Serviços de Alto Valor Agregado * Compreensão e Previsão de Demanda

Skills and knowledge to work as a business administrator and also being able to handle issues working in Import/Export area; Development of Negotiation skills (B2B/B2G), understand all process behind the international trading and how to make the better decision for company.

The course is focused on developing the digital marketing strategy for your company or startup, addressing the main points of Marketing like ROI, SEO, SEM, AB Tests, how to manage the conversion funnel and also how to use platforms like Google Adwords and Analytics, Facebook Ads and Email Marketing.