Gabriela Minucelli

- Budget suggestion, campaign operation (planning, optimization, daily analysis, and reporting) - Collaboration with a multidisciplinary team (Creative, Analytics, Monetization, Social) - Brainstorming and briefing for A/B tests and iterations across paid and organic initiatives - Strategic and tactical support to the team - Google Play and App Store optimization and performance analysis - Relationship management with external partners

- Planning, optmization, daily analysis and reporting of user acquisition campaigns accordingly to KPIs, budget managing and monitoring for different mobile games - Relationship with a multidisciplinary team (Creative, Analytics, Ads and Monetization, Growth and Social) - Brainstorms and briefings for AB tests and iterations for both paid and organic initiatives - Strategic and tactical team support - Google Store and Apple Store Optimization and Analysis - Relationship with external partners

- Planning, optmization, daily analysis and reporting of user acquisition campaigns accordingly to KPIs, budget managing and monitoring for different mobile games - Relationship with a multidisciplinary team (Creative, Analytics, Ads and Monetization, Growth and Social) - Brainstorms and briefings for AB tests and iterations - Strategic and tactical team support and explore early-game marketability

- Planning, optmization, daily analysis and reporting of user acquisition campaigns accordingly to KPIs, budget managing and monitoring for different mobile games - Relationship with a multidisciplinary team (Creative, Analytics, Ads and Monetization, Growth and Social) - Brainstorms and briefings for AB tests and iterations

- Main responsible for campaign management for Bexs Banco de Câmbio. Campaign strategy (conversion funnel), planning, setup and reporting results. - Definition of campaign tagging and naming convention, SLA, documentation and process that facilitated communication with the client and the internal team - Discovery of segmentation, creatives and copy through AB tests focused on Linkedin Ads Results: - 90% increase in leads YoY. - 38% decrease in CPL and CPC YoY Clients: Bexs Banco de Câmbio and Farben Tintas Automotivas Tools: Google Ads, Facebook Ads, Linkedin Ads, Google Analytics and RD Station

- Main responsible for Remittance Via Ripple Campaigns. Development of partnership proposals for international investors. - Review of media tags, Google Analytics Goals to better meet business needs - Implementation of a daily report of media campaigns send to the team and C-Levels, and Investors. - Planning, execution and optimization of media campaigns focused - Interface with Data, CRM, Branding and Creative teams for 360 strategy. Key Results: Avg CPC and Avg CPL decrease since first week of reestructure Tools: Google Ads, Facebook Ads, Linkedin Ads, Analytics

Market and competition analysis and strategy development Planning, execution, optimization and analysis of media campaigns focusing on end of funnel Assistance in training interns and jr analysts At 2018 BlackFriday, in together with my manager we found a tagging problem on the client website, reported to the responsible team, and followed up the task with the tech team. This action recovered a significant ammount of revenue.

- Campaign reestructure strategy that increased revenue and decreased CPC, thus expanding the scope with the Facebook Ads account - Planning, execution, optimization and analysis of media campaigns focusing on end of funnel accordingly to clients KPIs - Budget managing and monitoring, daily and weekly analysis, reports presentations and clients meetings - Implementing a daily goal with the client, wich improved significantly the adops. Clients: Sephora Brasil, Shopfísio, Medcel, Quem Disse Berenice Portugal, Oi Internet, Oi Saúde, Alelo

- Development of campaign naming convention, media tagging, documentation and briefing standart - Social media campaigns and boosts. - Creation of content strategy to attract and retain users, before launching the main client of the house. - Development of proposals for performance and branding for new accounts and media strategy presentation meetings, thus expanding the scope of clients - Development, implementation and analysis of media campaigns on Facebook with a focus on performance and branding. Clients: Bebedores de Cerveja, Restaurante Manekineko, Bar Stuzzi, Favo, Camisa Dimona, WayDesign, 2gether Group, Galleto & Cia, Rei dos Galetos, Atelier Fashion, FAVO, Lizie.

- Structuring and expanding campaigns with the implementation of Google Search best practices, which increased impressions, clicks and leads from the main customer - Monitoring the SalesForce implementation process, reviewing UTM tags and site tags and validating the integration - Implementation of weekly and daily reports - Assistance in proposals for new customers in partnership with the planning teams and other companies in the group - Prospecting and relationship with vehicles to expand the strategy and media mix - Definition of data-driven and results-oriented media strategy (ROAS AND CPL) - Meeting with clients for presentation, definition of strategy and presentation of biweekly and monthly results. Clients: CAOA Hyundai, Fox Filmes, Fox Channel, Moneygram and Tena

- Creation, analysis and optimization of Google Search, Display and Shopping campaigns with 100+ active ads and 500+ keywords - Brand campaign optimization that recovered and doubled ROAS in Google Search - Creation, analysis and optimization of campaigns in Facebook Ads through AB tests - Interface with Retargeting partners and Affiliates with a focus on performance - Presentation of monthly results for the other areas, and daily email reports - Account administration of different categories - Implementation of DSK Ads that was still in beta testing phase

- Maintenance of Google Campaigns (Search and Display) with more than 500 keywords - Performance analysis based on the user journey in different categories (Clothes, Kids, Crafts, etc) - Daily performance reports focused on ROAS and CPL (acquisition of new vendors)

- Website content update (wordpress) every new event - Prospecting Institutional Support for Corporate Events - Share performance results reports (lead focus) - Contact with advertising agency for development and approval of materials on and offline.

O curso prepara para: Gerenciar a área de Marketing de organizações de todas as escalas, utilizando tecnologias, conceitos e ferramentas de Digital Marketing, Data Analytics, Data Visualization, Digital Branding e Business Innovation. Dominar todas as mídias digitais, incluindo estratégias de inbound, outbound marketing e growth hacking, estabelecendo assim uma nova relação com os consumidores. Desenvolver sua criatividade e habilidade analítica, para criar experiências positivas para produtos e negócios.