Gabriela Tsankova

Strategic marketing professional experienced in planning and executing integrated marketing initiatives that drive brand growth and awareness. Built and strengthened digital presence through targeted communication campaigns and performance analysis. Led end-to-end product development - from concept creation and market research to successful launch and market positioning. Skilled in creating compelling visual materials, B2B and product presentations that support sales and partner relationships, as well as designing diverse print marketing assets.

Strategic marketing professional with proven experience in building and scaling the brand across Bulgarian and international FMCG markets. Led end-to-end marketing operations - from market research, brand positioning, and product concept development to full-scale launch execution and performance analysis. Experienced in digital marketing, managing and developing social media channels through strategic monthly content planning, visual creation, and paid campaigns in Meta Business Suite. Executed integrated ATL & BTL campaigns to drive brand growth and market visibility, while leading POSM development, coordinating international exhibition participation, and delivering high-profile brand collaborations.

Communications and PR professional experienced in planning and executing integrated PR strategies, campaigns, and public events. Skilled in media relations, event coordination, content management, and promotional communications. Experienced in working with national media, managing website and ticketing systems, and supporting performance promotions through strategic communication.

Assisting in the preparation of radio programs and broadcasts Conducting research for interviews and reports. Drafting short news briefs or cultural content. Supporting script writing and editing. Coordinating guests and scheduling interviews. Monitoring media coverage and current topics.

Property filming and video editing for the real estate agency. Coordinated and organized with brokers during property viewings

Assisting in the preparation of press releases and official communications. Supporting media monitoring. Coordinating communication between departments. Assisting in the organization of TV productions or cultural programs

Experience in promoting upcoming performances across national media. Skilled in crafting compelling press releases, official invitations, and media materials that effectively position cultural events and engage diverse audiences