Gabriela Mos

▪ Market analysis and identification of opportunities for new product and category creation and/or launch. ▪ Go-To-Market management, including briefing, development, pricing definition, and segmentation strategy. ▪ Development of product, marketing, and segmentation strategies to maintain product lines and brand positioning ▪ Formulation of business plans, budgets, and forecasts. ▪ Collaboration on sales strategies with the sales team. ▪ Profit and Loss (P&L) responsibility for the footwear category: control, analysis, and profitability assessment.

▪ Market analysis and identification of opportunities for new product and category creation and/or launch. ▪ Lead the end-to-end development process for apparel, accessories, and socks, overseeing design conceptualization, material development and definition with suppliers, fitting tests, and cost analysis. Management of design, fit and test and quality teams to ensure quality of products and materials. ▪ Go-To-Market management, including briefing, development, pricing definition, and segmentation strategy. ▪ Development of product, marketing, and segmentation strategies to maintain product lines and brand positioning ▪ Formulation of business plans, budgets, and forecasts. ▪ Collaboration on sales strategies with the sales team. ▪ P&L responsibility for apparel, accessories and socks categories control, analysis, and profitability assessment.

▪ Development of biannual collections across multiple categories in LAM, improving margins and production efficiency. ▪ Negotiation of prices and volumes with global suppliers ensuring alignment with regional market demands. Plan and maintenance of production volume versus supplier capacity. ▪ Management of Costing KPIs with the Global team. Oversight and maintenance of costing metrics for the entire LAM.

▪ Management and allocation of monthly budget for strategic development of actions aligned with company objectives ▪ Development of seasonal beachwear and fitness collections to align with style trends and store requirements. ▪ Planning and control of product mix allocation by geographical region and specific market characteristics. ▪ Analysis and maintenance of product lifecycle, supporting inventory control, margin, and final pricing.

▪ Participação ativa em todos os setores das lojas por 2 meses ▪ Desenvolvimento profissional em todas as áreas correlatas à de compras no período de 6 meses, incluindo marketing, estilo, importação e logística ▪ Participação no desenvolvimento e controle de produtos no setor feminino adulto por 3 meses

▪ Development and maintenance of brand identity across website, Facebook, and Twitter, including the company's logo. ▪ Developement and implementation of a new cost management platform, successfully integrating all company-wide costs and production data. ▪ Successfully led the resolution of a longstanding tax issue in collaboration with the company’s legal team.

▪ Development and launch of products involving marketing and promotional agencies, sales teams, and internal staff. ▪ Market SWOT analysis, using Nielsen and internal data to ensure CADE approval

▪ Management and allocation of monthly budget for strategic development of actions ▪ Development of point-of-sale materials (4 own POPAI awards). ▪ Development of trade marketing materials and training for the team (750 people in 32 cities)

▪ Designed and implemented a merchandising materials mapping plan, tracking their journey from production to retail activation. ▪ Managed hiring, oversight, and payment processes for a third-party field team, operating within a monthly budget of R$ 850,000. ▪ Oversaw and processed payments for a third-party logistics company responsible for maintaining and dispatching point-of-sale materials to clients.