Gabriela Luccad Figueiredo Borges

Driving growth, marketing transformation, and innovation across leading consumer and retail brands. I help clients connect data, creativity, and technology to design strategies that accelerate performance and brand relevance. With a multidisciplinary background in business strategy, product thinking, and GenAI applications, I support organizations in reimagining how marketing creates value — from go-to-market models to integrated brand experiences. - Lead cross-functional teams to translate insights into actionable strategies that drive measurable growth - Shape operating models and frameworks that enable scalability, efficiency, and creativity - Partner with executive leadership to prioritize opportunities, define roadmaps, and measure business impact. - Recognized for bridging strategy and execution through an empathetic, data-driven, and outcome-focused approach

Supported enterprise-wide transformations focused on agility, culture, and performance. Helped organizations integrate agile mindsets into business and marketing operations, balancing efficiency and innovation. - Led workshops and roadmap definition for executive teams in consumer goods and financial sectors - Delivered strategic analyses to identify capability gaps and define transformation priorities - Recognized for connecting business strategy, agile frameworks, and people enablement

At a purpose-driven fintech startup focused on delivering financial solutions that enable businesses to access capital and grow, I played a key role in shaping the marketing agenda and brand positioning. - Co-developed the overall marketing strategy in partnership with company leadership, aligning business mission with market positioning - Launched and optimized digital traffic campaigns, tracking performance, iterating creatives and channel mix to drive acquisition and engagement. - Built and nurtured an investor and partner base, generating qualified leads and contributing to demand-generation efforts. - Supported the 2021 brand repositioning effort, helping recalibrate the brand’s voice, visual identity and market narrative. - Prepared investor-facing materials including pitch decks and semi-annual reports, translating marketing and business data into compelling business stories.

Developed social-impact communication strategies within FGV’s student initiatives, combining marketing and purpose. - Managed digital channels and event campaigns focused on education and inclusion - Coordinated volunteers and partnerships with NGOs, promoting engagement among students