Gabriela Charfuelan

What I do: As the Hotel Manager, I lead business and operational strategies, focusing on growth and continuous improvement. I oversee the hotel’s financial accounts, manage budgets, and optimize resources to maximize profitability. My role involves managing an operational team, ensuring smooth execution in all areas of the hotel. I implement new technologies to modernize operations and improve management efficiency. Additionally, I coordinate events and handle customized quotes for groups and special activities, ensuring a high-quality guest experience. I am also responsible for developing marketing strategies and managing social media to strengthen relationships with our community. Finally, I establish internal processes to improve the efficiency and productivity of the staff. What I have achieved: I have successfully increased hotel occupancy and customer satisfaction through innovative business strategies. I launched an in-house restaurant, which significantly boosted customer satisfaction and profitability. I reduced operational costs by optimizing administrative and operational processes, while maintaining the quality of service. By strengthening the hotel’s presence on social media and applying effective digital marketing techniques, I have enhanced customer loyalty and visibility. I also improved customer service by establishing clear standards and procedures, ensuring personalized, high-quality experiences for our guests.

What I did: • Supported the planning, logistics, and production of cultural and institutional events, working closely with technical and administrative teams. • Assisted with on-site event operations, including setup, execution, and breakdown. • Supported vendor coordination and technical requirements, ensuring schedules and operational needs were met. • Assisted with administrative and logistical follow-up, including basic documentation control. • Participated in the organization of institutional events, such as public accountability events and city-wide cultural activities in Cali. What I achieved: • Contributed to the efficient execution of large-scale public events, ensuring smooth operations during live events. • Gained strong experience in cultural event production and inter-institutional coordination. • Supported compliance with established timelines and operational protocols, contributing to positive attendee experiences. • Developed a solid understanding of public-sector and cultural event management processes.

What I did: • Supported the planning, coordination, and execution of corporate events and brand activations. • Assisted in client and vendor communication, including quotations, service negotiations, and logistics coordination. • Provided on-site support during events, overseeing timelines, setup, breakdown, and brand guideline compliance. • Contributed to the development of creative and logistical proposals for different client accounts. What I achieved: • Contributed to the successful execution of multiple events, meeting client expectations and project timelines. • Supported the optimization of operational processes, improving organization and workflow during event execution. • Strengthened skills in account management, teamwork, and problem-solving in fast-paced environments. • Helped deliver brand-aligned experiences that met client objectives and enhanced overall event quality.

Responsibilities: Managed properties across multiple locations, overseeing daily operations and ensuring proper maintenance. Coordinated tenant relations, resolving issues promptly and maintaining high satisfaction levels. Handled lease negotiations and property inspections, ensuring compliance with agreements. Collaborated with vendors to manage repairs and upgrades efficiently. Analyzed property profitability and optimized resource allocation. Achievements: Improved property profitability by streamlining maintenance processes and reducing operational costs. Enhanced tenant satisfaction by implementing a faster, more effective response system to maintenance requests. Increased tenant retention through proactive engagement and efficient lease management. Contributed to the company’s growth by optimizing contract administration and maintaining strong tenant relationships.

Responsibilities: Coordinated logistics for the Escuela de Clientes program, tracking and analyzing KPIs to measure project performance. Managed national data flow, ensuring timely reporting on project execution. Collaborated with the commercial team to foster client loyalty and promote the program. Designed and implemented strategies for the Escuela de Clientes on Google Sites, creating engaging content for future client engagement. Achievements: Successfully increased client engagement and program recall through strategic content creation. Enhanced program visibility by implementing optimized strategies on digital platforms. Contributed to the program's success by improving the process of client interaction and increasing program effectiveness.

Responsibilities: Built and managed the social media presence of the Recreational Center, overseeing brand identity and image in the digital space. Developed and implemented content strategies to strengthen the community bond and attract more visitors. Managed interactions with followers, responding to their questions and comments in a timely manner. Utilized graphic design and video tools to create engaging content, and optimized social media channels for improved communication and user responses. Achievements: Increased visibility and engagement across social media, building a more active and engaged community. Enhanced the brand’s image on digital platforms, leading to increased foot traffic to the recreational center. Implemented strategies that had a positive impact on the community and contributed to higher visitor turnout at the center.

Durante los fines de semana, atendía a los clientes que visitaban la tienda del centro recreacional, ayudándoles a adquirir snacks como galletas, jugos, papas fritas y otros productos para que disfrutaran de su día en el lugar. Además, gestionaba la caja, realizando los pagos de las comidas en el restaurante. Mi enfoque se centraba en ofrecer un servicio rápido, amigable y de calidad, contribuyendo a la satisfacción y disfrute de los clientes durante su visita.

Me desempeñé en gestionar la re apertura del Centro Recreacional luego de la pandemia. Generaba informe semanalmente del rendimiento de la empresa, así mismo revisaba las bodegas para realizar pedidos a los diferentes proveedores y actualizaba periódicamente a mis respectivos jefes sobre los diferentes problemas y necesidades de la empresa. Adquirí mayor conocimiento en la generación de nuevos proyectos y ejecutar estos mismos, construir conexiones con proveedores, desarrollar capacidades para ser un buen líder y encontrar procesos más eficientes para realizar los distintos labores.

Fui miembro de la Organización de estudiantes que trabajan para la promoción de la administración de la Universidad ICESI. Pertenecí al área de marketing donde supervisamos las redes sociales de la organización; planificamos y creamos los posts para las diferentes plataformas de acuerdo con la planificación de la gerencia.

Colaboración en la apertura y cierre de las aulas universitarias, así como en el soporte de audio e informático de las diferentes aulas. Aumenté mis conocimientos en los sistemas de audio e informáticos cuando están en fallando.

Winners of the EME Marketing Awards, Blood Donation Poster Category (Nov, 2020)