Gabriela Bertellini

Responsible for Nike’s Running and Training categories in Brazil, including business strategy, assortment definition, pricing strategy, and distribution planning. Focused on strengthening the brand presence and ensuring business profitability in Brazil.

- Responsible for Running and Sportswear categories, leading the footwear commercial division at Centauro. Key responsibilities include category strategy, product assortment, distribution, execution, and financial KPIs across sales channels.

-Responsible for the commercial area of the complementary categories at Centauro in charge of the strategy of the categories, assortment, distribution execution and financial KPIs. -Management of 5 people and report to the director.

-Besides marketing attributions, also responsible for the P&L of the licenses: strategy, active licenses manegement, new business hunting, results reviews, assortment and royalties. -Private brand - Nord: business, brand and communication strategy -Management of 5 people reporting to the director.

-Leadership in business and brand strategy of private and licensed brands together with the board and vice president. Also founded the marketing department for the area. -Private Brand- Oxer (leader in apparel at Centauro): brand strategy regarding all channels - leader of the communication and content strategy (brandbook, brand channels creation & activation, content creation, sales actions at Centauro and first campaign for the brand) -Creation of marketing strategy and actions for licensed brands and partners: Brooks (Brazil), Farm Viva, Senna Brand. -Management of 3 people reporting to the director.

-Commercial management and development of strategic and tactical plan of product categories: planning, negotiation, execution and distribution at physical stores and e-commerce. -Assortment manegement for major brands in children’s clothing category ( Nike, Puma, Adidas, Oxer); from July on, responsible for the entire swimming category: accessories, clothing and footwear when a strategic partnership was signed with the brand DaMinhaCor in order to promote greater inclusion in sport. - Lifestyle category positioning at Centauro. -KPIs: revenue, profitability, profit margin, stock health and spin. -Report to the director

-Responsible for the 360º communication strategy in all channels at Centauro including conception, strategy, planning and execution of campaigns, product launches, consumer and market trend analysis and also results analysis. - Leadership in two big projects of the company: 1) Elas Movem Elas: creation, leadership and project implementation focused on attracting women to Centauro and also engaging and retaining women that work at the company - the iniative is still a strong communication platform with women at Centauro. 2) World Cup 2018: creation and execution of a pilot strategy for contextual shirts production in real time during the championship which generated a spontaneous media activation in order to reduce paid media investment. -Management of 4 people with report to manager

-Management and Strategy of paid channels at Centauro's e-commerce: SEM ( Brand, Non Brand, Shopping), Facebook/Instagram ( DPA and lookalike campaigns), Retargeting (Criteo, DRA on Google and other players), Marketplaces (B2W, Cnova, Walmart), price comparators (Buscapé, Zoom and others) and third party stores ( product management/ governance, banners on the website, marketing strategies for Under Armour and Flamengo stores in Brazil). The goals of all channels involved revenue and ROI focusing on profitable growth of performance marketing channels. -Management of 3 people with report to the manager

ESV Digital was a digital marketing agency and global technology provider with expertise in Data Analytics, digital consulting and marketing. It came to Brazil in 2014 with the acquisition of Adtrade, a brazilian startup specialized in running RTB Display campaigns. -Online marketing account management encompassing planning, data analysis and creation of digital campaign reports; also the definition of campaign strategies. -Great contribution in the structuring of the SEM area by defining processes, tools for productivity management and time allocation. -Sales support through online marketing audits, media planning and market research. -With the new digital marketing strategy created, Flores Online’s account had its virtual store increase the number of orders by 17% in one year.

XBA - Xponential Business Administration: International program in management and innovation with 10 main subjects, focused in exponential management cases and techniques of big companies worldwide, including Sillicon Valley best case studies.