Gabriel Souza

Client: Grupo Petrópolis Leading integrated media operations across online and offline channels, ensuring alignment between planning, execution and business objectives. Managing campaign performance, media investments and financial controls, providing insights to support optimization and strategic decision-making. Acting as the main point of contact between clients, media partners and internal teams, ensuring efficient execution and high-quality campaign delivery. Working closely with BI and cross-functional teams on tracking implementation, campaign validation and performance analysis.

Client: Vanish Responsible for the planning and execution of multichannel media strategies, acting across awareness and performance initiatives with a focus on business objectives and investment efficiency. Monitoring campaign performance and translating data into actionable insights to support strategic decision-making and continuous optimization. Working closely with BI, creative and cross-functional teams to ensure alignment, data consistency and high-quality campaign delivery. Contributing to the validation and structuring of media plans and data sources, improving reliability of results and supporting more accurate performance analysis.

Clients: Nestlé, Sam's Club and APAS. Leading the operational team and supporting strategic media planning for key accounts. Acting across campaign execution, performance analysis and optimization, ensuring alignment with business objectives and delivery quality. Identifying growth opportunities, managing relationships with media partners and collaborating with cross-functional teams. Responsible for monitoring results and providing insights to improve campaign performance and overall marketing effectiveness.

Clients: Aché Laboratórios, RaiaDrogasil, Johnson&Johnson, Merck Sharp & Dohme (MSD), AstraZeneca, Bayer and Sanofi. Led and supervised the operational team, ensuring efficiency and quality in campaign execution and delivery. Managed multichannel media campaigns, acting as the main interface with media partners and internal teams. Supported the development of strategic and tactical media planning, contributing with recommendations and best practices to improve campaign performance. Analyzed campaign results and identified optimization opportunities, generating insights to enhance efficiency and overall marketing effectiveness. Led internal alignment meetings with cross-functional teams and media partners, ensuring consistency between strategy and execution. Ensured timely campaign activation and delivery, maintaining expected levels of quality, volume and performance. Identified market opportunities and proposed new approaches and innovations for client accounts. Acted as a key point of contact for clients, managing relationships, understanding business needs and presenting results and recommendations.

Clients: Amazon Music; Amazon Sellers; Unilever (Comfort, CIF, Cafuné) Responsible for developing and executing multichannel media strategies, aligned with marketing objectives and business goals. Managed campaign performance, including monitoring results, controlling investments and leading continuous optimization initiatives to improve efficiency and outcomes. Analyzed campaign data and developed reports with insights and learnings to support decision-making and enhance overall marketing effectiveness. Led financial and media execution processes, ensuring accuracy, efficiency and compliance with internal workflows. Collaborated with media partners to identify testing opportunities and drive innovation across campaigns. Acted as a key point of contact for national and global clients, maintaining alignment between strategy, execution and expected results.

Clients: Seara; Banco do Brasil Responsible for planning and executing performance-driven media strategies across digital channels, ensuring alignment with marketing objectives and business goals. Managed campaign setup, parameterization and optimization across platforms such as Google, Meta, DV360, LinkedIn and programmatic environments. Monitored campaign performance and developed regular reports, generating insights to support optimization and improve overall results. Led operational processes, including material and insertion orders, ensuring accuracy and efficiency across campaign execution and financial workflows. Managed billing and checking processes in collaboration with AdMedia, ensuring compliance and process consistency. Negotiated with media partners and maintained close collaboration to support campaign delivery and performance improvements.

Clients: Chevrolet (Retail); Lupo; SBT; Mover Supported the execution of integrated media campaigns across digital and offline channels, including TV, radio, print and out-of-home. Managed the flow of campaign materials for both offline and digital media, ensuring timely and accurate delivery. Assisted in the planning and implementation of digital campaigns across platforms such as Google, Meta, YouTube, LinkedIn and programmatic environments. Monitored campaign performance and contributed to optimization efforts based on daily results tracking. Developed performance reports and supported the presentation of results, contributing to campaign analysis and learnings. Supported media negotiations, financial control and operational processes, including material and insertion orders using AD systems (APs and PIs).

Supported the structuring and management of digital campaigns, ensuring proper setup and execution. Implemented, monitored and optimized campaigns, contributing to performance improvements and budget efficiency. Produced reports and supported budget control, ensuring accurate tracking of campaign results. Analyzed performance indicators and results, contributing with insights for campaign optimization. Supported CRM initiatives, contributing to customer engagement and campaign effectiveness.

Supported the implementation, monitoring and optimization of online media campaigns, ensuring proper execution and performance tracking. Assisted in reporting and control processes, contributing to accurate analysis of campaign results. Managed administrative and financial routines, including invoicing, issuance of PIs and payment flow control. Interfaced with agencies, clients and partners, supporting communication, proposals and campaign execution.

Supported customer service activities via email and phone, assisting in rental and sales processes. Assisted in monitoring proposals and requests, as well as collecting and organizing property and customer data. Supported the development and monitoring of online advertisements, contributing to performance tracking and reporting. Updated databases and conducted basic analysis to support improvements and customer acquisition initiatives.