Gabriel Lobo

Executive & Creative Producer with 5+ years of experience leading high-volume, performance-driven audiovisual productions across branded content, creator campaigns, and vertical-first storytelling. I’m the founder of Berry Produções, a Brazil-based independent studio originally specialized in vertical short-form formats, where I’ve led 300+ productions for major brands and digital creators — campaigns that together exceed 1B+ views across social and mobile platforms. My work spans branded advertising, creator-led content, and narrative-driven formats, always focused on scalability, performance, and audience retention. Since 2020, I’ve worked closely with digital creators and brands to develop mobile-first content strategies and execute vertical creators advertising campaigns for companies such as Mentos, Sprite, Coca-Cola, Bubbaloo, Principia, Disney+, Prime Video, and McDonald’s, among others. These projects required fast turnaround, tight production cycles, and strong creative alignment with performance goals. From 2024 onward, I led the first Latin American audiovisual productions commissioned for the ReelShort app, overseeing the delivery of 9 serialized vertical short-dramas distributed internationally throughout 2025, in Portuguese and Spanish, across platforms including ReelShort and ByteDance. These productions reached hundreds of millions of views, reinforcing my experience in managing complex, serialized content at scale. Across all projects, I operate end-to-end — from concept development, casting, and production to post-production, dubbing, and subtitles — coordinating multidisciplinary teams and parallel workflows to deliver consistent quality under tight timelines. My background combines creative leadership with operational execution, bridging storytelling, production systems, and performance-driven content delivery. Currently open to roles and collaborations in: • Creative Production • Performance & Scalable Content • Content Leadership • International Productions • Vertical-first Strategy & Storytelling • Scalable dubbing and localization projects with 10+ in-house partner studios and talent pool 📍 São Paulo, Brazil 🌍 Open to global opportunities (remote/hybrid)