Gabor Kurucz

*Leading channel marketing team including Linkedin & Email outreach, organic & paid social, PPC & SEO *Close collaboration with content team ensuring we are putting "value first" approach out there *Coming up with new approaches that transforms traditional sales-focused approaches like normal outreach into a marketing-led demand generation ABM activity that proves our value in advanced *Close collaboration with ABM department enabling our personalized and laser-focus approach instead of "cold-pitching"

Stepping up into EU regional role regarding digital acceleration, data & programmatic evolution with a special focus on the East-EU region (14 markets) including Russia, Romania, Adriatics, Hungary. -Active leadership role in the digital acceleration and customer centric approach on European level including CDP rollout, evolve digital & programmatic share and data adoption acceleration -Participate in the EU level Data & CRM strategy creation, DCO rollout -Managing 14 markets East EU area regarding digital, data & programmatic activations to ensure efficiency and quality across all markets -Supervising & improving digital quality metrics improvement across all markets -Supervising the local programmatic & data activation managers to secure the implementation excellence follows the central initiatives & strategies -Participating in the central digital connection strategy creation in different brands & categories

Heading up all programmatic activities for Coca Cola Hungary, Poland and Romania including... -planning programmatic, data-driven marketing -creating programmatic and data strategy for the supervised region in order to increase PRG share effectively -executing central driven strategies and take active participation in the local implementation -supervising inventory, data and optimisation strategies for digital campaigns -supervising all agency, 3rd party vendor activities to maximise campaign effectiveness -supervising DMP (Data Management Platform) launch in the countries -starting 2nd, 3rd party data sourcing -1st party data management and categorisation

Providing full service solutions for own and client's ecom devisions including webshop setup/UIX optimization, eCom Conversion Funnel setup & optimization, CRM system buildup for lifetime value optimization, content marketing, chatbot/messenger marketing, PPC management, affiliate system setup. Successfully exited from the company in 2020.

★Performance and programmatic strategy consulting and execution for the key Hungarian advertisers. ★Launching Light Reaction performance programmatic platform into the Hungarian market. Light Reaction is launched more than a year ago becoming leading programmatic performance provider in Hungary. Clients from GroupM agencies from wide range of sector (telco, banking, insurance, automotive, e-commerce) are benefiting the existing, market leading programmatic performance solutions that Light Reaction provides.

As a multi-channel online marketing consultant I helped to optimise the performance of the different products from the Sanoma Media portfolio. Creating long term strategy and execution plan in various online marketing topics including email marketing, CRM system development, customer acquisition and retention development, media buying, CPA based campaigns. Industries: *beauty (online drugstore) - participated in the launch *shopping (daily deal) *health related e-commerce store *other media property performance/campaign development.

Successful co-operation with more than 20 international online retailer clients related to almost any niche market. Complex, diversified, strategic email marketing solutions for partners, companies that are committed to lead the online marketing world. Specialities: ★ Email marketing best practice report creation based on Top 300 online retailer email marketing activity ★ Email newsletter strategy consulting ★ Providing insight to clients into email marketing KPIs ★ Email copywriting in English help converting the leads into sales

6 month contract for marketing planning, execution and company performance boosting. Taking the project from the very beginning, I have developed and executed marketing strategy that allows the brandnew concept to get into the hungarian market and grow exponentially. Results: *identify and capitalize the best marketing channel for the specific concept *zero to 100k visit development with minimal investment *performance development by double the website effeciency *launch and execute various online marketing channels: email/social/ppc/sem/seo/mediabuying/public relation/affiliate *ppc campaign management (FB, Adwords, international and local CT networks, affiliate networks) *identify and supervise the best contractors for sub-projects

Kuponvilag.hu is the market leader daily deal lifestyle company in Hungary, daughter company of Rebate Networks, a global daily deal company present in 20+ countries with market leader position in continental Europe hence the biggest European competitor to Groupon and LivingSocial. Achieving market leader position in Hungary regarding revenues, customers and newsletter subscribers. Heading up projects and operational activities in Email Marketing, Lead Generation, Conversion Optimization, Lifecycle Marketing and Business Intelligence. Cooperation with the Affiliate, Channel Management and SEM departments. Key responsibilities and achievements: _______________________________________________ ★ Best quality 850k+ email marketing database building in the hungarian market within 6 month through cutting-edge lead generation campaigns. ★ Email Sales funnel strategy creation for the captured new leads, email marketing conversion improvement. ★ Achieve high response rate in the daily email newsletters implementing cutting edge email marketing solutions like abandoned shopping card campaigns, email marketing retargeting campaigns. ★ Customer loyalty programs, daily newsletter optimization, re-activation campaigns execution. ★ Lifecycle email marketing strategy creation and execution. ★ Cooperation with the affiliate manager, help building one of the biggest hungarian affiliate network. Lead generation, CPS/revenue share campaigns preparation. ★ Website optimizer activity in cooperation with the SEM department. Landing page concept planning and execution. ★Creative campaign planning related to lead generation, customer satisfaction and retention.