Gabor Bara Erdos

▶️ LEADERSHIP: Promoted to oversee two trades representing £21 million in net sales (23%). Collaborated with senior leadership to align marketing strategies with business objectives, successfully contributing to product launches and market expansion, including increasing sales per head by application competence building and supporting Account Managers in facilitating wins of extensive sales opportunities. Tracked, measured, and reported on the performance of field marketing campaigns, including lead generation, ROI, and KPIs. ▶️ PROFESSIONAL HIGHLIGHTS: ▪ Delivered 19% NS CAGR over 5 years for Building Envelope Trade to secure highest trade growth rate company-wide and established Building Envelope trade strategy, ensuring alignment with long-term goals. ▪ Collaborated and championed team innovation to secure +45% additional sales in year one of ground-breaking cordless electric tool platform. ▪ Advised, coached, and mentored sales teams, fostering collaborative environment that drove successful execution of trade go-to-market strategy to win ~25 big projects annually above average contract value of £150K. ▪ Boosted trade growth above the company average rate by improving the regulatory compliance of Hilti’s cladding systems through commissioning and acquiring multiple third-party test certificates and approvals to enhance company relevance and competitiveness.

▶️ LEADERSHIP: Headed Northern Europe trades of Steel and Metal and Building Envelope, overseeing entire brand portfolio and accounting for 19% of company-wide sales share. Led regional ownership of SFDC (Sales Force) Application Playbook, partnering with the Business Units. Spearheaded development of integrated marketing strategies across multiple channels to drive brand awareness, resulting in significant customer engagement in local and international markets. Indirect leadership and stakeholder management at C-level in a regional matrix organisation. ▶️ PROFESSIONAL HIGHLIGHTS: ▪ Elevated growth rate above company average by creating and launching trade-related Application Playbooks for the SFDC CRM system to increase efficiency and impact of sales team competencies. ▪ Achieved 14% increase in market penetration and higher share of wallet in existing customers through transforming and restructuring fastening product categories pricing to improve solution competitiveness. ▪ Worked cross-functionally across sales, finance, and operations to ensure marketing strategies supported overall business objectives, increasing efficiency and impact.

▶️ LEADERSHIP: Coordinated team of 8 direct reports to head Steel & Metal and Interior Finishing trades, which were responsible for £8.3 million (QAR 33 million) in yearly net sales target. Directed day-to-day strategy, oversaw full revenue and maintained P&L responsibility. Led market entry strategies for new markets, leveraging insights to adapt brand positioning and communications, resulting in successful product launches. Established relationships with key stakeholders and customers to drive engagement. Developed go-to-market strategies, including product positioning, pricing, and distribution tactics to support successful market penetration and brand growth. ▶️ PROFESSIONAL HIGHLIGHTS: ▪ Achieved 200% growth in net sales in 4 years by developing and implementing marketing campaigns, tailoring messaging and strategies to regional market dynamics across regions. ▪ Orchestrated end-to-end set-up of Façade Segment business from concept to launch, ensuring alignment with market trends, developing and applying new sales approach and identifying consumer preferences to build strong application competence. ▪ Collaborated cross functionally with sales, marketing, finance and operations teams to ensure marketing strategies supported overall business objectives increasing efficiency and impact, resulting in multiple awards to team members.

▶️ LEADERSHIP: Collaborated with leadership team and owner to develop new business strategy and annual marketing plan. Took the lead on product development and managed product portfolio. Additionally launched high impact marketing programs including promotions, integrated communication and event marketing. Oversaw the development of company and brand websites as well as online marketing activities. ▶️ PROFESSIONAL HIGHLIGHTS: Launched successfully a new soft drink category achieving 1% additional sales within the first 8 months. Played crucial role in securing the company’s first export deal in the value of £120K. Expanded the marketing team by adding 2 new brand managers and reorganized its operations

▶️ LEADERSHIP: Collaborated with regional executive teams to develop a new fundraising strategy and set up relevant KPIs to measure and evaluate fundraising activity success. Led a team of 6 people and managed day-to-day operations. Championed in setting up a framework for effective online fundraising and launching a new concept for corporate fundraising. Developed trusted partnerships and signed several long-term contracts. ▶️ PROFESSIONAL HIGHLIGHTS: The new fundraising strategy has been approved by the boards of trustees and put in motion Improved fundraising campaign success by adding +17% increase in the conversion rate and achieving 7% more long-term dedicated supporters (monthly fix support for a period of 1 year+) Overall incoming funds from online fundraising increased by 10%

▶️ LEADERSHIP: Developed integrated marketing and sales strategies along with annual business plans. Led the sales and marketing functions, managing a team of 96 members across various departments while holding full responsibility for sales targets and P&L. Collaborated with other members of the leadership team to align marketing strategies with overall business objectives. Additionally planned and implemented the formation of our business from print to online. Negotiated high value annual contracts and established strategic partnerships with key players in the market. ▶️ PROFESSIONAL HIGHLIGHTS: Increased brand awareness by 16% through integrated marketing communication campaigns Won the Hungarian National Advertising Association’s “Arany Penge” Award in 2008 for our TV advertising campaign Led the transformation of the business from print to online by re-launching 2 classified ad websites, significantly boosted online revenue by introducing new products and services, which accounted for a 35% share of online revenue Increase market share by 18% using targeted segment strategies, database marketing and 360-degree integrated marketing campaigns