Gustavo Barreto
CFO & CCO (Chief Compliance Offficer) - DHL Brazil @ DHL
About
A People-focused and Team Player CFO! Passionate about driving impact through people and strategy, I bring 15+ years of CFO experience shaping financial transformation and sustainable growth across FMCG, Retail, Logistics, and Services in multicultural environments. Experienced in M&A, turnarounds, start-ups, digital finance, and leading large-scale operations across LATAM, I’m proud to be a trusted “co-pilot” to CEOs and Boards—helping influence decisions and deliver results. As People are Finance’s greatest asset, during my career, I always have been focusing on building high-performing teams, strong talent pipelines, and inclusive cultures that foster collaboration. Engagement scores above 90% and leadership succession plans, combined with financial results, are my greatest achievements.
Brazil
Campinas
Transportation/Trucking/Railroad
Auditoria interna, Legal, Tax , Planejamento tributário corporativo, Pension Plan, Bank relationship, ERP (Planejamento de recursos empresariais), FP&A, Controllership, Treasury, Planejamento tributário, Compliance, Business advisory, Transformação digital, Liderança, Forecasting, Managerial Finance, SAP, Business Planning, Financial Analysis
Experience

CFO & CCO (Chief Compliance Offficer) - DHL Brazil
São Paulo, Campinas e Região
Reporting to the Regional Vice President of Finance, leading approximately ~150 Employees; Seven Direct Reports and working diligently to maximize value and make DSC Brazil and LatAm sustainably better every day by: • Fully responsible for all the Financial Routines to co-lead Warehouse, Transport and Strategic Products in Brazil – an approximately ~18.000 Associates. • Treating Cash “as” King: 2020/22 EBITDA to OCF Conversion at ~95% - Overdue A/R below 10% (Sept’22 at 6%); 2019/22 DSO and DPO improvements from 54 to 48 days and from 54 to 79 days, respectively. • Having The Best Finance Team: 2020/22 Engagement levels at 93, 94 and 92 favorability (~95% Response Rate). • Keeping The House in Order: Leading Compliance Committee and promoting Standardization and cooperation across LatAm Clusters to ensure a lean and healthy Balance Sheet. • Working Close To The Business: Revenue growth while Underlying EBIT grew. • Promoting Finance Going Digital as the base for the long-term sustainability and effectiveness: Power BIs inside and beyond Finance Area and 21 Robots implemented since 2020. • Becoming Sustainability Experts by supporting and incentivizing initiatives like New Electrical Vehicles (70% female drivers).

CFO Red Bull Brazil - Beverage & Soccer
São Paulo e Região, Brasil
Reporting to CFO Regional/LATAM CFO: • Responsible for Business Planning, FP&A, Controllership (Accounting, Costing, Intercompany), Treasury (Credit & Collection, Cash Management and Bank relationships), Tax Planning and Internal Controls for Beverage (The fourth largest Red Bull Business Unit in the world) and Soccer Businesses. • Rethinking and Repositioning the Finance Area from people and processes perspectives in alignment with business strategies and needs - from “backoffice to business partner”, actively participating and leading initiatives across the organization. • Leading and co-leading projects related to Route to Market redesign, Supply Chain optimization and Acquisitions. • Strong Business/Volume Growth from ~50% increase in cans sold in 2 years while Operating Profit improved during the same period. • In 2019, the Clube Atlético Bragantino was acquired and renamed to Red Bull Bragantino – in the same year the Club was champion of the Série B being promoted to the Série A of the Brazilian National Championship.

CFO (Chief Financial Officer) - Avon Brazil
São Paulo Area, Brazil
Initially reported to Regional/LATAM CFO and lately to the Global Vice President of Commercial Finance based in London: • Responsible for Business Planning, FP&A, Controllership (Managerial & Statutory Accounting), Treasury (Credit & Collection, Cash Management and Bank relationships), Tax Planning, Internal Controls and Pension Plan – the largest Avon Business Unit in the world. • Led and co-led projects related to Route to Market (Sales Model), Supply Chain and Technology (new ERP). • Restructured the Finance Department and created a High-Performance Team Culture: more than 120 Employees in the Finance Organization; Six Direct Reports - a Successor from within was identified and a robust Talent Pipeline was initiated. • Reviewed PtP, OtC and RtR existing processes supported by Lean Six Sigma Methodology. • 2016 Results: Business Growth faster than Plan and OCF 40% above Plan Target thanks to proactive Tax Savings Initiatives and Working Capital (well implemented Inventory management processes and Vendor Financing Tool). • Chairman of the Board at AvonPrev (Pension Plan of the Avon Brazil’s Employees). • Partnership with Corporate Affairs: representing Avon Brazil in meetings at Cosmetics, Retail and Direct Sales Associations.

Finance Director - C&A Brazil
Brasil
Reporting to the “Vice-President of Support Areas” and leading 120 Employee; Six Direct Reports: • Responsible for Business Planning, FP&A, Controllership, Treasury, Tax Planning, Internal Audit and Legal Department of a R$5.0 Billion Business – 2nd biggest C&A Business in the world; • Redesigned and repositioned the area from people and processes perspectives in alignment with business strategies and needs - from “back office to business partner”, actively participating and leading initiatives across the organization. - Managerial and Statutory Accounting - Treasury - Governance and Control - Internal Audit - Tax - Legal - Interface with Corporation/Shareholders

CFO - Mars Brazil Petcare
Brasil
Reporting to the Regional/LatAm Vice President of Finance and leading 30 Employees; Five Direct Reports: • Responsible for Business Planning, FP&A, S&OP and Pricing at Petcare Business (R$0.8 Billion Revenue in 2014) and for the Shared Service Center including Controllership, Tax, Treasury, Internal Controls and Legal Matters for the Petcare, Chocolate and Food Businesses (Total Revenue in 2014: R$1.0 Billion). • Built a robust talent pipeline preparing Associates for Mars Brasil and Sister Units including a CFO for Mars Mexico Chocolate. • Brazilian Finance Organization Engagement Level above 80 percentile (Gallup Q12®). • CAGR above 15% (with relevant Market Share gains) and 800Bps EBITDA improvements (as % of Net Sales) from 2008/13. • From Cash Consumption in 2008 to Cash Generation in 2013 through Working Capital reduction from 60 to 8 Days (2013). • Co-leaded the project to create/build a New Petfood Factory at the South Region - Paraná State. - Define, support and implement local and Global Business Strategies. - S&OP (Sales & Operations Planning) process - Pricing: strategy design, control and monitoring - Managerial and Statutory Accounting - Treasury - Governance and Control - Tax & Legal - Interface with Corporation/Shareholders - Talent Management & Development

Financial Controller - Mars Brazil
Brasil
Reporting to CFO Brazil and leading 20 Employees; Five Direct Reports: • Responsible for Internal Control, Accounting (BRGAAP and USGAAP), Credit & Collection, Tax, Legal, Treasury and Payroll. • Delivered Clean Audit: “Zero” issue in Control Letter (audited by Price Waterhouse & Coopers). • In April 20017, won the Governance Award in Global CFO Conference (McLean/VA – Mars Headquarter). • Successes related to Tax Cases (lawsuits) against Brazilian Government reducing tax/VAT burden by 10 p.p.. • In partnership with the Procurement Team, implemented onshore Hedge Instruments (following FAS133) to protect Margins, improve predictability, gain competitiveness (four consecutive years without increasing prices) and Market Share.

Business Planning & Costing Manager – Mars Brazil Petcare, Chocolate & Food
Brasil
Reporting to CFO Brazil and leading 10 Employees; Three Direct Reports: • Responsible for Control Report, FP&A, Cost Planning, Coordinate Planning Cycles (Quarterly and Yearly projections) and Business support (Portfolio review, product launches, investments, and special projects). • Built an Effective, Engaged and Diverse team, which generated stability in Business Planning & Cost Accounting Area. • Well Executed Portfolio Assortment/Rationalization improving overall Operating Margins from ~20% to ~30%. • Two well succeed factories relocations from South and Northeast Regions to São Paulo State. • One SAP implementation plus a version update - both aligned with South America Clusters.
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