Félix Koegler

Bridge the gap between sales & marketing data, transforming numbers into actionable insights to guide strategic decisions while optimising CRMs & websites for revenue growth.

- Marketing and sales analyses to provide insights and recommendations to the teams - Lead scoring and Lead routing implementation and management - Testing and optimiste corporate website - Design studio missions management and optimisation - Marketing team support across all the key functions

- Digital content creation such as banners and videos - Management of RCMAKER social pages

Sales Engineer - Helped to design and launch a new service offer: personalised audit for SME. - Help to design the strategy - Carry out market studies to identify opportunities - Help to create prospecting documents and process - Cold-calling and networking

Product Manager in the Marketing department at Seb International Services (SIS). Management of accessory ranges for different product families: - Creation of new references - Accessories life cycle management - Work with every departments and entities within the company New accessories packaging design: - Use of multi-brand and single-brand accessory packaging design to every new accessory - Application of the new packaging designs on old packs - Management of priorities according to volumes, stocks... - Management of packaging creation in relation with communication agencies Promote the accessories' business: - Monthly monitoring the sales of key product families in key markets - Communication to the markets and subsidiaries - Analysis of need gaps and support of subsidiaries Content creation: - Creation of optimized content (SEO) for the product sheets displayed on the e-commerce sites of the brands

While being part of the Racing team, I also ensure the development of the brand in France. My main activites are: - Support all drivers online and at the track - Promote the brand during events and thought social medias activities - Test different setups and provide details any modifications that may help the rest of the team - Seek for new drivers to join the brand - Represent the brand and the team in France

JQ Racing driver in France. Attend to several national and international races and events. Apart from driving, I promote and develop the brand in France. I help the customers with advices and support.

Sales and marketing internship based on several missions to support the Sales and Marketing director of the group. Strategic marketing : - Analysis of competitive forces and macro-environmental factors influencing the group - Key success and differentiation factors definition - Help to define the targets to prospect (STP) - Help to set up a sales process including an effective prospecting process Business Development : - Creation of prospecting documents - Launch a cold-calling action and make appointments - Help to recruit a prospecting intern Improve knowledge and customer relations: - Satisfaction survey crearion - Internal study of needs to draf the specifications needed for a CRM - Customer analyzes for prioritization Communication tools: - Creation of a commercial suitcase - Creation and modification of communication media and e-mailing - Help to review and improve the website - Translation of business documents into English

Do different tasks to support the marketing team such as: - Community manager - Search Engine Optimisation (SEO) - Create monthly reports for both SEO and social media activities - Set up digital tools such as Trello, Feedly, Zapier - Create different guides to show to our team how to use the tools - Graphic Design - Help the company to create their branding kit - Use of LinkedIn Sales Navigator - Collateral management

Attend to several national and international races and events. Apart from driving, I promote and develop the brand in France. I help the customers with advices and support.

My role was to identify potential B2B customers and prospect them. In 3 months of internship, I made more than 1,600 calls, which allowed me to make 35 professional appointments and close about 20 sales.