Fátima Doñoro Oñoro

Marketing and Communication Director Iberia in LVMH (TAG Heuer) @ TAG Heuer

About

I am passionate about the world of business, retail, and marketing. Coming from a family of entrepreneurs with a special passion for sales, I have grown up learning how to improve sales, customer satisfaction, and identify new opportunities from a very young age. With over 20 years of experience in Marketing and Communication Management in the retail, luxury, fashion, and perfumery sectors, I have worked as Global Marketing Director for international brands such as Grupo Tendam (Cortefiel) and Uno de 50. Currently, I lead the marketing department at the Spanish subsidiary of TAG Heuer (LVMH Group). My career is extensive, ranging from strategic brand positioning, major campaigns, and global launches to creating sales opportunities with more tactical actions. I have extensive experience in negotiation and team management, and I am always eager to keep learning. I consider myself passionate about life; I enjoy every aspect of it, and my greatest joy comes from my three children, my family, and my friends. Naturally curious, sports, traveling, and long walks help me unwind. Sales • Strategy • Marketing • Branding • Trade Marketing • CRM • Inbound Marketing • Public Relations • Social Media • Digital • Ecommerce • Eventos • Fashion • Retail • Luxury Contact me: fatimadonoro@yahoo.es (+34) 636769326 ***********

Country

Spain

City

Madrid

Industry

Luxury Goods & Jewelry

Skill

Estrategia de mercadotecnia, Marketing digital, Publicidad en Internet, Comunicaciones de marketing, Mercadotecnia en medios sociales, Redes sociales, Mercadotecnia, Dirección de marketing, Social Media Marketing, Online Advertising, Marketing Communications, Marketing Strategy, Trade Marketing, Estrategia empresarial, Digital Marketing, E-commerce, Social Media, Spanish, English, Marketing Management

Experience

Marketing and Communication Director Iberia in LVMH (TAG Heuer)

TAG Heuer

2018-6 - Present · 8 yrs 4 mos

Madrid

Global Marketing & Communication Director Centros Unico

Centros Único

2017-5 - 2018-5 · 1 yr 1 mo

Madrid y alrededores, España

Global Marketing & Communication Director UNOde50

UNOde50

2015-9 - 2016-12 · 1 yr 4 mos

Madrid

• Developing communication and marketing strategies for all channels: retail, shop in shop, wholesale, e-commerce & franchise. • Developing brand and creating image campaigns to implement across all markets (US, Spain and Italy are the primary markets). • Identifying key marketing opportunities. • Overseeing and managing marketing, visual merchandising and architecture budget (including CAPEX). • Providing support and advice to the franchise network in order to implement marketing plans effectively in each market. • Manager of the visual merchandising and architecture department. • Managing a team of 20 people (in both Spain and New York offices). • Directing committee members of the brand.

Global Marketing & Communication Director of Cortefiel y Pedro del Hierro

TENDAM

2011-9 - 2015-9 · 4 yrs 1 mo

Madrid Area, Spain

• Developed the communication strategy of both brands and oversaw the implementation of both campaigns and content plans associated with them. • Defined and executed the marketing and promotion program (retail calendar) of both brands for all countries, operating within a total 367 stores. • Identified key marketing opportunities. • Oversaw and managed marketing budget. • Provided support and advice to the franchise network in order to implement marketing plans effectively in each market. • Managed the Cortefiel Club loyalty program and financial card, with more than 5 million cards in use in Spain and Portugal. • Led a team of 12 people. • Directed committee members of the brand, per request by the General Director of the brand.

Marketing Director Bodybell Group (Spanish Perfumery)

Grupo Bodybell

2005-8 - 2011-9 · 6 yrs 2 mos

Madrid Area, Spain

• Defined and implemented marketing plans for Bodybell and Juteco stores (260)--the cash & carry business as well as wholesale. • Led a team of fourteen people. • Oversaw negotiations with suppliers of the annual marketing investment (windows displays, advertising, loyalty program, events, etc.) • In constant communication with General Director of the group.

Marketing Stores Manager of Autogrill Spain (Benetton Group)

Autogrill

2001-11 - 2005-8 · 3 yrs 10 mos

• Defined, developed and proposed plans and marketing store actions. • Developed merchandising plans and planograms of the stores; strategically defined design layout and furniture for new stores. • Defined product mix. • Oversaw negotiations with suppliers per the marketing plan. • Led a team of two people. • In constant communication with Director of Marketing and Purchasing.