See Chuan Fu
Director @ SmartDrive co,ltd
About
ASEAN-focused business leader with over a decade of experience spanning finance, high-value B2B sales, and cross border technology ventures. Proven track record in building and leading high-performance teams, securing multi-country projects, and delivering triple-digit revenue growth. Skilled in digital transformation, strategic planning, product localization, and stakeholder engagement across mobility, insurance, renewable energy, technology and factory automation sectors.
Malaysia
Kuala Lumpur
Information Technology & Services
Sales Target Management, Financial Services, Private Banking, Business Strategy, Regional Marketing, Product Management, Software as a Service (SaaS), Market Analysis, Application Development, Team Management, Sales Operations, Technical Sales Consulting, Presentation Skills, Networking, Relationship Development, Consultative Selling, Business Development, Project Management, Finance, Sales
Experience

Director
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Lead ASEAN operations with full P&L accountability, reporting directly to the CEO, contributing to Japan HQ’s successful IPO in 2022 through regional growth and strategic execution. - Expanded local engineering resources via acquisition of an MD-status IT development company, doubling the IT company’s headcount and achieving 300% sales growth in one year. - Oversee active projects across UK, Thailand, Singapore, Japan, Philippines, and Malaysia. - Spearhead digital transformation in the solar renewable sector, helping local solar companies resolve complex operations and maintenance challenges through technology. - Collaborated with policy makers, insurers, and TPA providers to implement Central Bank’s “Digital Roadside Assistance” (DRA) initiative, now serving 1.5 million Malaysian car policyholders; currently leading Phase 2 discussions on enhanced claims digitization.

Product Business Development Manager
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Supported the Regional Managing Director in establishing the company’s first overseas office outside Japan, delivering device-based corporate fleet management, safe driving solutions, and other SaaS products tailored for local markets. - Led product localization efforts to ensure solutions met the specific needs of the Malaysian market, addressing unique challenges and aligning with customer expectations. - Identified and addressed market gaps by leveraging available resources, resulting in the development of SmartDrive Aware—an app-based corporate solution designed to reduce employees’ commuting accidents.

Regional Sales Manager
Selangor, Malaysia
- Led sales efforts for new and existing accounts in Malaysia, achieving revenue growth by engaging key decision-makers, understanding their priorities, and presenting value-driven solutions. - Established strong partnerships with statutory boards and industry associations, fostering collaborations to enhance brand credibility and market presence. - Strategically planned and participated in marketing initiatives, including exhibitions and seminars, to elevate brand awareness among key market players, while gathering customer feedback and competitor insights to inform service innovation and development.

Senior Sales Engineer
Kuala Lumpur, Malaysia
- Developed and executed sales strategies for the Kuala Lumpur team, collaborating with the Sales Director to review team progress and individual performance weekly, ensuring sustainable sales achievement and growth. - Provided hands-on guidance, regular training, and mentorship to enhance team members' sales skills and product knowledge, while conducting daily activity reviews and joint client visits to refine strategies and support execution. - Engaged with C-level executives to secure successful project closures, drove sales and profit growth in key accounts, and maintained a focus on delivering value-driven solutions.

Sales Engineer
Kuala Lumpur, Malaysia
- Promoted and demonstrated products to potential customers through phone outreach and in-person visits, effectively showcasing solutions and addressing client needs. - Collaborated with third-party vendors to design and implement customized solutions for clients requiring system modifications, ensuring seamless integration and client satisfaction. Built and nurtured long-term customer relationships by providing exceptional after-sales service, regularly reviewing and analyzing sales performance, and supporting other sales teams to enhance market exposure. - Recognized as Best Salesperson five times for consistently exceeding sales targets and delivering outstanding customer service.

Personal Banker
Kuala Lumpur, Malaysia
- Delivered comprehensive ‘one-stop’ banking solutions by addressing a wide range of customer financial needs effectively and efficiently. - Provided tailored financial advisory services, promoting and cross-selling suitable financial products to align with customers' goals and objectives.
See Chuan Fu's Contact Information
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