frey chu

* Participated on a team for analyzing and creating e-marketing strategies for regional brand * Researched and created a keyword strategy for effective search engine optimization * Analyzed and presented various customer retention strategies using social media * Recommended website design and layout strategies for increasing lead generation * Presented analysis, critique and development of existing and new e-marketing strategies

* Initiated and launched an organic SEO campaign involving research for keyword and content strategies utilizing company blog and social media platforms * Established different channels of paid advertising online including Linkedin sponsor updates and co-leading a PPC campaign through Google Adwords with constrained budgets * Composed blog posts for the company blog encompassing a range of different writing styles * Participated in university career fairs and competitions as an eddi representative * Gathered and interpreted data to identify trends in user traffic used to strategize traffic growth

* Organize and plan logistics of social events * Delegate tasks to executive committee members - venue scouting, food budgets, icebreakers, etc. * Report to the VP of Communications with updated event details * Collaborate with Director of Social Media and Director of Advertising for event promotion * Increase attendance and participation in social events from new members

* Manage point of sale and followed suggestive selling techniques for handling transactions * Deliver exceptional quality service in-store to always maintain a welcome environment * Learned how to efficiently manage time and excess amounts of work during rush weeks * Open and close point of sale equipment, including managing register and cash accounting * Follow corporate procedures and policies to maintain efficiency and value to the store

* Assisted office administrator with business, including business writing and scheduling * Developed and managed tenant info into Excel database, including formatting and tables * Worked with CEO to understand developmental process of land to commercial property

* Overlooked FB Dark Post Campaigns & IG Ads while creating compelling visuals & copy * Extracted & Analyzed Mobile App, Website, and Blog data to deeply understand needs of users * Managed and produced content for corporate blog using Wordpress CMS * Created a concise database of blog analytics (from GA) used to create quality blog content * Engaged with Devs and Designers to discuss improved UX and UI for mobile app updates

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Activities and Societies: Phi Kappa Tau, American Marketing Association