Freya Petersen

Head of Communications @ Cursor

Country

United States

City

San Francisco Bay Area

Industry

Public Relations & Communications

Skill

Financial Communications, Client Relations, product communications, Startup PR, Public Affairs, Issue Management, Start-ups, Public Relations, Media Relations, Corporate Communications, Social Media Marketing, E-commerce, Digital Marketing, Marketing Strategy, Online Advertising, Marketing, Digital Media, Advertising, Press Relations, Social Media

Experience

Head of Communications

Cursor

2026-6 - Present · 4 mos

San Francisco Bay Area

Excited to join Cursor as first Head of Comms

Semafor World Economy Principal

Semafor World Economy

2026-2 - Present · 8 mos

Washington, DC

I was invited to join the inaugural cohort of Semafor World Economy Principals.

Head of Corporate Affairs

Plaid

2019-5 - 2026-6 · 7 yrs 2 mos

San Francisco Bay Area

I lead global corporate communications and public affairs at Plaid, where our mission is to unlock financial freedom for everyone. Since joining Plaid full-time in 2019 (after first partnering with the company when they became a client in early 2018) I’ve helped shape and scale Plaid's brand and reputation as foundational infrastructure for the future of finance. Today, Plaid powers financial experiences for millions of people across the U.S., Canada, the U.K., and Europe. Our customers include thousands of fintech companies, Fortune 500 leaders across a wide range of industries, and many of the world’s largest banks.

Communications Advisor

DigiLens Inc.

2012-2 - 2020-9 · 8 yrs 8 mos

San Francisco Bay Area

Advise executives on comms.

Vice President

Nectar Communications

2013-2 - 2019-5 · 6 yrs 4 mos

New York City Metropolitan Area

Nectar is a communications agency that partners with leading technology companies to tell stories about market disruption and innovation. I oversaw successful PR & comms programs (corporate, product, partner, etc.) for a wide range of businesses from F500 global public companies to early stage startups. Clients included: Salesforce, Autodesk, Workday, Plaid, Intercom (Fin), Rubrik, Infer, LinkedIn, Brocade & the Muse. I relocated from SF to lead our New York team in late 2016. Previous positions held: Account Director, Account Supervisor, Senior Account Executive, and Account Executive.

Communications Manager

Giant Media

2012-3 - 2013-2 · 1 yr

Greater Los Angeles Area

Giant Media is a social video and seeding company (sold to Adknowledge in 2014). In addition to managing company communications, I oversaw earned media strategies and publisher outreach for a variety of clients including: Lancome, Jameson, Honda, Nissan, and Lionsgate.

Account Associate

LaunchSquad

2011-3 - 2012-2 · 1 yr

San Francisco Bay Area

Supported account teams for a range of clients in the ecommerce, adtech and retail industries including Eventbrite, Criteo, TellApart, and American Giant.

PR and Marketing Intern

Zappli

2010-11 - 2011-3 · 5 mos

Member of the Marketing team and head of PR strategy for a early stage social mobile commerce startup. Zappli developed the app myShopanion and was acquired by Shopzilla in 2013.