Freya Dickens

Led and scaled the UK Sales and Customer Success functions, recruiting and developing high-performing teams across sales management and customer success. Owned UK revenue targets, forecasting, and pipeline management, with full accountability for growth and performance. Managed the end-to-end commercial lifecycle, from market entry and customer acquisition through onboarding, go-live, and post-launch expansion. Oversaw the onboarding of new brands onto the Tradebyte platform, ensuring successful implementation and long-term commercial success. Drove customer retention, expansion, and upsell strategy, working closely with brands and retailers to optimise marketplace performance and accelerate growth. Established scalable processes, KPIs, and reporting across Sales and Customer Success to improve visibility, efficiency, and outcomes. Defined and executed the UK go-to-market strategy, managing partner relationships and key marketplace stakeholders. Worked cross-functionally with Marketing to build Tradebyte awareness and demand in the UK market.

Owned the acquisition and onboarding of strategic, high-value accounts, driving complex, consultative sales cycles from initial engagement through to contract close and successful go-live. Built and managed a strong enterprise pipeline, contributing directly to revenue growth and long-term customer value. Led and participated in RFPs and formal procurement processes, shaping commercial proposals and coordinating cross-functional input to deliver competitive, scalable solutions. Developed and maintained senior stakeholder relationships across brands, retailers, and partners, positioning the business as a trusted strategic advisor rather than a transactional vendor. Worked closely with Product, Customer Success, and Marketing to align customer requirements with platform capabilities, support go-to-market initiatives, and ensure seamless handover from sale to onboarding.

As of 2021 Anatwine and Tradebyte now operate as one company.

Lost Ink was a London-based womenswear fashion brand (previously owned by La Moda- Global Fashion Group (GFG)). It was founded in 2014 and grew to become a well-established wholesale brand, nominated for the Drapers Awards of Best Young Fashion Brand 2018. With a retail value of over £50 million the brand was sold across 35 partners globally, including Zalando, ASOS and Nordstrom. Key Achievements: ● Established the footwear department & grew it to be the most profitable in the company - increasing the footwear mix from 21% to 40% of the company business ● Sourced a strong supplier network in the Far East & Europe from scratch ● Successfully designed and purchased commercial, innovative products at competitive prices through strong negotiations. singularly developed collections of up to 400 options a season across all footwear, bags and sunglasses ● Commenced as junior buyer, promoted to buyer within seven months, later given the further responsibilities of wholesale manager selling product to retailers worldwide ● Identified new wholesale opportunities through extensive research into different markets, leading to expansion in company distribution and increased profits Responsibilities: ● Buying ranges for multiple customers/countries (including Europe, Middle East, Canada, Russia), selling the collections to worldwide wholesalers and analysing country specific needs ● Regular trips to the Far East to build relationships with suppliers and create innovative footwear collections ● Planning with budgets of £20 million, managing OTBs and reviewing product performance daily ● Building and maintaining relationships with internal teams, suppliers and customers ● Managing and motivating team members including assistant buyers, junior account managers and interns

● Developed best-selling international and web exclusive packages ● Received regular promotions within short timeframes due to excellent performance ● Gained product knowledge in footwear, knitwear and formalwear ● Coached and developed team members for promotion to the next buying level ● Successfully set up and sourced new suppliers to achieve the best cost prices, enabling higher levels of profit ● Worked on special projects such as the Olympic team GB River Island and Adidas collaboration ● Assisted in the introduction of the company intranet, sharing new trends, bestsellers and company updates to the whole business