Fredrik Perhage

Sr. Marketing Director

About

I'm a result driven and commercially minded director of marketing specialised in strategic marketing/sales, all elements of the marketing mix, tactical execution and brand management with broad international experience in B2C & B2B to B2C and complex multi-market/language business operations. I’m used to work in the frontier of highly competitive marketplaces and fast paced working environment. I have thorough knowledge in digital, multi-channel, data/performance- and behaviour driven marketing and related customer life cycle and sales funnel management where the user experience, brand and sales are at the focal point. I’ve anchored global market strategies and campaigns, managed the global brand, lead product- and business- development. I’m solution oriented and thrive in a leading and all-encompassing market and commercial role where I can align the business. I’m a team player and enjoy working in an international context. I’m solution orientated and act as a facilitator of business and between stakeholders to drive progress. Specialties: Business strategies, marketing strategies, ecommerce marketing and sales, Digital marketing, Affiliate marketing, Business development, SEO, SEM, DSP, Search, PPC, RTB, Social, Content marketing, Editorial, PR, TV, Radio, influencers, podcast, online video, Lead generation, Marketing campaigns, Product marketing, Strategic marketing, Multi-channel/platform, RFP process, Project management, Online marketing, Mobile marketing, Establish marketing organisation, Team management, SoLoMo, Trend forecasting, Brand management, Business analysis and prioritization, Agile marketing, Agile software development, Drive and manage cross functional projects, teams and synchronize requirements to generate a qualitative delivery. Strategic and International responsibility with localisation of market strategies, marketing and sales efforts.

Country

Sweden

City

Stockholm

Industry

Consumer Services

Skill

Online Marketing, Marketing Strategy, E-commerce, Online Advertising, Business Development, Mobile Marketing, Digital Marketing, Cross-functional Team Leadership, Market Research, Social Media Marketing, Mobile Devices, Entrepreneurship, Trend Analysis, Team Management, SEO, Agile Methodologies, Customer Relations, Expansion, Advertising, Social Media

Experience

Sr. Marketing Director

Arlo Europe, Verisure

2024-10 - Present · 2 yrs

Stockholm County, Sweden

Marketing Director

Verisure

2019-5 - Present · 7 yrs 5 mos

Stockholm, Sweden

- Brand/Marketing operations and In-house-Sales departement with full PnL ownership. - Verisure, Securitas Direct and Alert Alarm brand.

Member Of The Supervisory Board

Alert Alarm AB

2018-11 - Present · 7 yrs 11 mos

Stockholm, Sweden

Head of Acquisition Marketing and Online Optimization Nordics

Securitas Direct, part of Verisure

2019-2 - 2019-5 · 4 mos

Stockholm, Sweden

Runs the new customer Marketing acquisition and In-house Sales department. Strategy, operations, staff and full PnL responsibility.

Head of Online

Securitas Direct, part of Verisure

2015-1 - 2019-1 · 4 yrs 1 mo

Stockholm, Sweden

- Owns and runs the full Marketing acquisition, lead generation and optimization operations and strategy - Full PnL, Strategy and operation ownership. - Offline and online media planning - Performance driven digital and traditional media buying - Bought, Owned and Eearned media - Digital marketing strategy - Broadcast strategy - Marketing, sales and brand development - Prime focus on Sweden and rest of Nordics - Manage the marketing team with full staff liability - B2B and B2C

Director of Marketing & Online Operations

EF English Live

2013-12 - 2014-11 · 1 yr

London, United Kingdom

Part of the EMEA Executive Management team, defining market strategy and direction, responsible for the EMEA marketing and acquisition strategy and adhering PnL of the markets (accountable for profit and loss). Manage the central regional marketing team and regional marketing managers of Europe with full staff liability. Define value proposition, price/packaging and customer segmentation in regards to acquisition, retargeting & CRM activities. Oversees all market initiatives: Business development, TV, PR, CRM, Affiliate, SEM/PPC, Content/SEO, Social, RTB/Display & Event. Liaise and manage relationship with European agencies and supervises customer acquisition, retention and conversion.

Head of Online & Marketing

EF English Live

2013-1 - 2013-12 · 1 yr

London, United Kingdom

Headed up the marketing and eCommerce department of EMEA responsible for growth, profitability, brand, develop the market strategy and roll out local marketing plans. Budget responsibility and accountable for profit and loss. Full staff liability of the marketing function. Remit of work encompassed, market and business strategy, management of team, budgeting, business development, full spectra of digital and multi-channel marketing, TV and PR. Sourcing and engagement in new business opportunities, media development, marketing solutions and platforms for customer acquisition and retention.

Sales & Marketing Manager

Kindred Group plc

2012-9 - 2013-1 · 5 mos

London, United Kingdom

Developed a new brand and product concept.

MarCom Acquisition – Agile Product Owner

Kindred Group plc

2011-9 - 2012-9 · 1 yr 1 mo

London, United Kingdom

Product marketing and life-cycle management, end to end lead product/business development involving Mobile, Online, Offline marketing activities (pan-European focus). Mobile app (native/web) development, distribution and marketing. Headed up a sales team with the objective to increase conversion rates through various means of sales. Generated and executed globally integrated marketing campaigns and aligned customer touch points in regards to brand. Managed a commercial agile software development team responsible for ROI and in charge from idea to market strategy, UX/UI, development, implementation and execution of marketing plan. I managed roadmap, backlog, stakeholders, business cases, business analysis, generated business requirements and prioritised deliveries.

Acquisition Development Manager

Kindred Group plc

2010-10 - 2011-9 · 1 yr

London, United Kingdom

Product Owner / Product Manager of a Marketing & Communication development team with primary focus on acquisition initiatives to broaden the sales funnel (online and mobile). Project Manager for Global Online Marketing and Acquisition Development within the commercial department Global brand management responsibility and project manager of Mobile marketing & acquisition initiatives

Project Manager / Management Trainee

Kindred Group plc

2010-1 - 2010-10 · 10 mos

London, United Kingdom

Daily work within marketing, market strategy, market communication & research Brand Management responsibility Various projects within Acquisition, Business development & Market expansion