Fredrick Mutitika

• Conduct market research to identify trends, customer needs, and competitive dynamics in corporate transport, school transport, and event logistics. • Collaborate cross-functionally with sales, finance, product development, and customer service teams to align marketing strategies with business goals. • End-to-end project management, ensuring timely and efficient execution of marketing and operational initiatives. • Optimize workflows and processes to enhance operational efficiency and reduce costs for hires and transit advertising. • Manage marketing budgets, ensuring effective resource allocation and cost control. • Build and maintain strategic partnerships with stakeholders, sponsors, and vendors. • Oversee event logistics, including venue selection, scheduling, and on-site coordination.

•• Launched multiple fare payment solutions including STK push, USSD, In-App payment, QR code & card payments • Researched and compiled insights on bus operators, crews, and passengers to inform the transition to digital fare systems. • Developed a comprehensive product roadmap, including technology development, marketing strategy, pricing, and business models. • Managed the product lifecycle, from prioritization and market testing to launch and scaling. • Built relationships with key technology providers to achieve product vision. • Monitored business performance and updated product roadmaps to align with organizational objectives.

E-mobility space • Led Go-To-Market strategies and launches for new products, including the Jani Commuter App. • Developed marketing strategies to drive direct and indirect revenue growth. • Defined product lifecycle management processes and oversaw successful execution. • Designed and implemented customer acquisition, engagement, and retention campaigns. • Conducted market research to identify opportunities and threats, informing strategic decisions. • Managed vendor relationships to ensure high-quality and timely execution of marketing programs.

• Develop marketing strategies for indirect and direct revenue growth. • Establish and drive an appropriate marketing planning process that delivers a clear set of marketing objectives, strategies and tactical plans for the coming period; and enables greater cross-functional alignment. • Determine key target markets and developing compelling value propositions for product development. • Establish, develop and maintain business relationships with current customers and prospective customers to generate new business and leads. • Conduct end to end product lifecycle management process. • Facilitate call center Auto dialer system sourcing and launch. • Identify the key opportunities in Availability, Visibility and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment). • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules and merchandising techniques. • Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.

• Implemented and managed joint marketing plans with key partners to meet business objectives and achieved maximum ROI. • Coached and trained the field teams on picture of success execution standards. • Establish and drive an appropriate marketing planning process that delivers a clear set of marketing objectives, strategies, and tactical plans. • Monitored processing of all orders according to agreement for accuracy and timeliness. • Assisted in the preparation and organizing promotional material or/and organizing events and all marketing activities • Analyzed competitors' products, services, market trends and customer demand.

• Identified target markets and determine how to best to communicate to targeted groups and demographics. • Co-ordinated direct marketing campaigns and produce advertising and other promotional materials. • Negotiated and closed sales by agreeing cylinder terms and conditions. • Undertook strong marketing initiatives and promotions to establish a sales network.

• Identified new potential clients within market at large with an aim of developing a trustworthy relationship. • Last line of support for all product and services under Home, Data and Terminal, RBT, Voice, Mpesa and VAS portfolios. • Drove marketing and sales activity to acquire, retain and grow our customer relationships. • Did rigorous desk research so as to have a clear understanding of the market and create a long-term relationship with potential and current clients. • Attended meetings with clients with a view of understanding their requirements.

Roles include: - Retail stock controller - Retail sales champion - Acting supervisor

MBA