Fred Nicotra

▪ Achieved an average monthly quota attainment of 136.8% through H2 2024, including a spike of 175% in November as the #1 performer among peers, with an average attainment of 138%. ▪ Served as a mentor and coach in Headway’s Coaching program on four occasions, coaching multiple learners simultaneously, and provided feedback that expanded the program’s scope beyond a single SMART goal, leading to the creation of multiple coaching paths and enabling senior coaches to take a more prescriptive approach in goal setting and focusing on learners’ specific needs. ▪ Collaborated with cross-functional partners to support training initiatives and enhance onboarding effectiveness: o Led key Growth Onboarding trainings, including "ZocDoc" and "Last Week of the Month," in partnership with Sales Enablement, ensuring new PGAs were equipped for success. o Served as a foundational Goalie, helping to design, launch, and provide real-time support for the Growth Enablement Slack channel, fostering continuous learning and development for PGAs. o Partnered with Managers and Senior level peers to design and facilitate the Peer Learning Lab educational series, focused on upskilling both ramping and fully ramped members of the sales team. ▪ Developed and implemented an SOP leveraging ChatGPT to streamline the creation and revision of provider marketing profiles, enhancing PGA efficiency and accelerating provider activations as part of the Directory Optimization initiative. ▪ Leveraged Headway’s tech stack to draft effective Outreach sequences that significantly contributed to team success.

• Achieved monthly quota attainment consistently ranging from 125% to 160%. • Maintained a position among the top 3 performers in the sales organization across multiple measurable KPIs. • Directed end-to-end sales processes, employing both inbound and outbound strategies in targeting mental healthcare providers. Success was measured not only by sales metrics but also by taking ownership of the initial product onboarding experience, demanding both a customer success-driven mindset and a hunter mentality.

• Led and developed a team of Home Advisors and Associate Home Advisors; providing training, mentoring, coaching, feedback, and motivation in a faced-paced SaaS driven FinTech startup. • Manage pipeline; monitoring productivity, directing prioritization and cadence, to ensure delivery of outstanding end to end sales experience. • Set individual sales goals and drive the team to consistently deliver 100-125+% attainment of sales targets. • Collaborate with leaders across Product, Operations, Marketing, and other cross-functional teams to further iterate on client experience. • FHA Loan Product Subject Matter Expert and Product Liaison.

• Guide clients through the home buying and mortgage process via Better’s proprietary SaaS technology. • Negotiate rates and pricing, lock and close loans, while engaging and nurturing new potential clients. • Consistent top performer among performance metrics while functioning as lead Loan Consultant across several Better.com initiatives; Mid/Low FICO FHA pilot, Agent Experience Pilot, and Better Real Estate. • Help to drive the sales team, communicate operations and product feedback, and contribute to the development of pilots to be taken to scale. • Coach and uplevel Loan Consultant Associates and Loan Consultants within purchase sales organization. • Awarded “The Best Among Us”, by a vote of peers at Better and welcomed into Better's "Circle of Excellence." Scotsman Guide Award Winner: • Top Dollar Volume 2021 • Most Loans Closed 2021

Named one of National Mortgage News Top Producers for 2020. Scotsman Guide Award Winner: • Top Dollar Volume 2020 • Top Purchase Volume 2020 • Most Loans Closed 2020

• Provide user driven feedback for product development while advocating for buyer led value propositions. • Developed a cadence to strengthen Kinnek's brand awareness via its social media presence growing organic Twitter impressions from ~ 2,500 to ~ 65,000 per month, organic Facebook post reach from ~ 50 to ~ 7,000 users per month, and organic Facebook engagement from ~ 15 to ~ 1,000 instances per month. • Increased buyer-led revenue by driving business owners to Kinnek's Financing and Logistics partnerships while guiding the users through their respective pipelines for the duration of the purchasing lifecycle. • Prepared for team hiring sprint by curating core industry training materials, developing focused interview processes, and revised onboarding and training for Customer Success.

• Onboarded a high volume of business owners and mangers, introducing them to the Kinnek's procurement SaaS B2B SMB marketplace, and cross-selling them into additional products or features of the website. • Developed relationships with small and medium-sized businesses across the country to understand and provide solutions to their immediate purchasing needs. • Key driver of user engagement - Consistent top performer among all effort and performance metrics. • Researched new industries to grow Kinnek's marketplace by conducting interviews with key industry players, learning about purchasing behavior and pain points, and creating new industry categories within product.

• Ensured staff is meeting and excelling client's expectations; that every patron is meet with confident, knowledgeable, and helpful team members and that all calls are properly recorded within Microsoft Access. • Decreased training and onboarding for hospital and medical center team from 3 months to 1 month. • Oversaw calendar management, scheduling, and intake for leading pediatric psychologist office. • Performed quality control on leads, call log documentation, and prepared client call log reports. • Managed entry of leads for Team Challenge: Crohn's and Colitis Foundation of America into Salesforce and processing of donations incoming via mail.

• Answered 29 phone lines for 14 hospitals and medical centers, serving as initial point of contact. • Maintained excellent customer service while quickly assessing, assisting, and directing callers to proper departments or offices while documenting all calls within Microsoft Access. • Provided physician referrals based upon need and caller's specifications. • Registered patrons for classes, lectures, and screenings, track attendance and notify registrants of changes. • Conducted intake screenings for medical studies.

Received Student Leadership Award in 2006.