Fred Filler

Overseeing overall marketing strategy and brand direction Managing digital initiatives, including website updates, SEO, social media, and email campaigns Creating product materials and content to support the sales team Driving lead generation and improving our market visibility Ensuring consistent, professional communication across all platforms

Devoted to the improvement of global organizations and products by creating innovative design, content, marketing, and sales strategies accompanied by actionable insights, reviews, and training. Areas of focus include but are not limited to Digital Migration, AI Integration, Client Interactions & Engagement, Product Design, Market Expansion, Platform Improvement, Sales Methodology, Brand and Product Marketing, CRM Analysis, Trends and Forecasting, and New Technologies Research.

• Designed, launched, and managed the industry-leading, SaaS, content delivery, generative AI platform, Engineering Workbench (EWB) utilized by over 900,000 engineers and scientists, generating $500M/year with a 305% customer ROI - “EWB sets the bar in this sector for comprehensive, technologically sophisticated, customer-focused intelligence platform solutions.” – Outsell; Created platform and deliverables for financial data currently utilized by S&P Global • Established high-growth product line and delivery platform consisting of digital standards, journals, books, and patent content by aggregating and curating offerings from industry partners, coupled with AI search technology to serve 80% of the Fortune 500 and government agencies such as NASA and DoD • Developed and negotiated partnership and content strategies with publishers, societies, corporations, and government agencies to grow the content size of the platform by 300% and, in the role of head of product line business development and acquisitions, created/expanded relationships with over 200 business partners

Led organizational efforts in increasing revenue via international and digital markets, improving product knowledge, developing key partnerships, creating market-driven products, integrating MarTech, and training future company leadership; ultimately utilizing NSF data, academic research, SAP analytics, customer feedback, and usage to create a yearly organizational strategy used company-wide to increase revenue

Accelerated digital evolution based on determining custom needs and customer knowledge coupled with redesigns of websites and platforms to surpass 50% digital sales for books & 95% for journals

Identified by senior management as the “go-to for planning, coordination, and implementation” due to an ability to break down silos and create unified approaches across divisional and regional boundaries resulting in double-digit increases across channels and elevation of marketing teams to new levels of skill, competence, planning, and sales interaction