Frederik Boven

• Establish and manage strategic airline partnerships to expand network reach, drive incremental revenue, and enhance customer experience across Etihad’s global and virtual network. • Led and negotiated a strategic codeshare partnership with Air Seychelles, increasing flight frequencies, reducing operational costs, and expanding access to new markets. • Partner closely with internal commercial, network planning, and marketing stakeholders to ensure partnerships deliver measurable business impact.

• Led and executed global digital conversion and performance marketing campaigns, delivering sustained growth in bookings and revenue. • Delivered 90+ tactical conversion campaigns within one year, optimizing performance through data-driven insights. • Led a global sales campaign that set a new internal performance benchmark for single-day revenue generation. • Drove a Black Friday campaign that achieved the strongest sales performance in the brand’s history over a multi-day period. • Managed cross-functional internal teams and international agency partners to ensure consistent, high-quality execution across global markets.

National Airline of the United Arab Emirates. Role based in Abu Dhabi, the carrier's home market. Responsibilities included: • Lead the delivery of joint marketing campaigns in collaboration with sponsorship partners globally (i.e. UFC, Manchester City FC, Melbourne City FC & New York City FC) • Initiate, plan and manage activations, photo & video shoots and member engagement campaigns by collaborating with sponsorship and social media team to increase brand consideration and awareness

National Airline of the United Arab Emirates. Role based in Abu Dhabi, the carrier's home market. Responsibilities included: • Delivering multi-channel marketing campaigns, while working closely with global travel management companies and online travel agencies to deliver incremental revenue through online campaigns, events and exhibitions • Responsible for a 9-figure USD marketing fund allocated over 17 global accounts • Managing and executing tactical sale campaigns on a local, regional and global level as well as launching marketing campaigns for new product and services

National Airline of the United Arab Emirates. Role based in Bangkok, one of the top five Asian markets for the company. Responsibilities included: • Generating reports using various analytical tools such as MIDT and sales planner dashboards to identify market opportunities and create tailored tactical promotions • Supporting sales team with pricing, fare filing and sales support

National Airline of the United Arab Emirates. Seven time World's Leading Airline. Role is within the Sales Strategy division. Responsibilities include: • Optimization of new and existing airline ancillary revenue streams to ensure they achieve their targets with an overall responsibility over a combined 9-figure USD revenue target • Working collaboratively with departments across the business such as Enterprise Analytics, Revenue Management, Operations, Finance and others to facilitate the development of and reporting on ancillary revenue streams

National Airline of the United Arab Emirates. Role based in Abu Dhabi, the carrier's home market. Responsibilities included: • Successfully completing Etihad and IATA courses on the Airline Industry and managerial skills • Three month placement in Etihad's Abu Dhabi contact centre where I handled guest queries directly and exceeded monthly sales targets • Three month placement with the Abu Dhabi Sales Team, who look after a multi-billion dollar budget, where I learned about internal processes and reporting used by the team • Attending overviews with managers from various departments within Etihad to learn more about their roles and where they fall within the organization

Dedicated to cross-cultural education with a global perspective, the United International Business Schools organization (UIBS) is an independent and accredited private higher education institution with campuses in Europe and Asia. UIBS offers flexible business and management studies at the Undergraduate/Bachelor/BBA, Graduate/Master/MBA and Postgraduate/Doctor/DBA level.

Hotelschool The Hague was founded in 1929 by HORECAF, the employers’ organisation in the hotel and catering industry. Since its foundation, the Hotelschool has become an international school specialised in hotel management offering a 4-year international Bachelors degree course. In July 2002 Hotelschool The Hague became a member of ‘The Leading Hotel schools of The World’, and in September of that same year it opened a second campus in Amsterdam. The Bachelors degree course has been accredited by the Dutch Flemish Accreditation Organization (Nederlands Vlaamse Accreditatie Organisatie NVAO) with 11 "Excellent" out of 16. The Hotelschool is a small, autonomous and independent institute with approximately 1900 students, educating young people to become managers in the hospitality industry. About 100 lecturers and instructors from The Netherlands and abroad are responsible for teaching and training the students.