Frederico Meneses 福来
Snr Marketing Manager @ Uphold
About
Experienced data-driven growth leader with 8+ years in Tech (Fintech & SaaS) and E-commerce. B2C and D2C. Proven track record managing multi-million marketing budgets and driving hyper-growth for scaleups and publicly traded companies. Managed 20+ people and recognised with multiple awards and promotions for outstanding performance. Keywords: Media Strategy · Revenue & Profit Growth · Customer Acquisition · Digital Marketing · Performance Marketing · Team Leadership · P&L Management · Attribution Modeling · Incrementality · A/B Testing · Funnel optimisation · Performance Attribution · Paid Search Campaigns · Paid Social Media · Mobile app campaigns · Conversion rate optimisation · Planning Budgeting & Forecasting · KPI Reporting · Performance Reporting
United Kingdom
London
Financial Services
AppsFlyer, Mobile app campaigns, Conversion rate optimisation, Planning Budgeting & Forecasting, KPI Reporting, Performance Reporting, Team Leadership, P&L Management, Incrementality, Funnel optimisation, Media Strategy, Revenue & Profit Growth, Apple Search Ads, Data-driven Marketing, Landing Page Optimization, Performance Attribution, Attribution Modeling, Looker (Software), Digital Strategy, Data-driven Decision Making
Experience

Futures Trader
Futex Investment & Trading
London

Sports Trader
Lisboa e Região, Portugal
Frederico Meneses 福来's Contact Information
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