Frederick Sterling

Group Director at William Hynes Group, working across a vertically integrated renewables and construction ecosystem spanning specialist main subcontractor delivery, utility-scale solar and BESS development, fast-charging technology, and AI-driven procurement.My focus is commercial strategy and enterprise value: structuring contracts, leading subcontract negotiations, managing cashflow and receivables, and building the systems and platforms that make a group reach the potential it is capable of. I think in terms of margin, IRR, risk-adjusted return, and long-term value creation rather than activity for its own sake.Across the group I’ve led negotiation of multi-million-pound construction subcontracts (payment terms, LD exposure, free-issue and remeasurement risk), built pricing and cost models for utility-scale solar, and driven the development of EnerProcure, an AI procurement platform designed to take cost and risk out of renewables supply chains.Background in internal sales and operations in the renewables, battery and charger industry. Skilled in commercial management, contract negotiation, estimating, financial modelling and project controls.