Frederick Carson

• Founded and scaled a competitive basketball platform from zero to 70+ active athletes by building all operations, scheduling, and athlete relations infrastructure independently, resulting in Orlando’s most active grassroots basketball league running consistent weekly events. • Generated $3,500+ in first-season sponsorship revenue by identifying local business targets, developing tailored partnership proposals, and closing cash deals through direct B2B outreach, resulting in a self-sustaining, revenue-producing sports platform built without external funding. • Grew brand visibility to 500+ followers across Instagram and TikTok by directing all content creation, athlete marketing strategy, and platform storytelling, resulting in consistent community engagement and an expanding Central Florida basketball audience. • Increased athlete retention week over week by building a structured league format with rankings, scheduling consistency, and athlete relationship management, resulting in a platform that athletes return to and refer others into organically. • Established Orlando Hoops as a recognized Central Florida basketball brand by executing weekly showcase events and managing all event logistics end-to-end, resulting in a reputation-driven platform that attracts athletes, sponsors, and media organically.

• Elevated department guest satisfaction to 91% (4.3/5 survey score) by redesigning daily programming and engagement initiatives for 500+ weekly guests, resulting in a top-quartile satisfaction ranking across the property. • Increased event capacity and operational consistency by planning and executing 50+ annual events ranging from 12 to 200+ attendees, resulting in zero missed deadlines and seamless execution across peak resort periods. • Strengthened team performance by supervising and developing a staff of 5–12 members through structured training and accountability systems, resulting in consistent service standards during holidays and sellout weeks. • Drove cross-departmental alignment by collaborating with marketing, front office, and operations on programming strategy, resulting in recreation becoming a measurable contributor to overall guest retention goals.

• Managed credentialing and access control for 100+ staff, VIP guests, media, and Fortune 500-level corporate partners per game by executing a full credentialing system across 40+ NBA home games, resulting in zero-disruption entry at every sold-out event at Kia Center. • Protected multi-year partnership retention by serving as the primary on-site contact for premium-tier corporate sponsors every game night, resulting in a consistent, high-value experience that directly supports sponsor renewals. • Eliminated access bottlenecks by streamlining game-day staff onboarding and credentialing workflows, resulting in faster setup times and full compliance for 100+ event personnel per game. • Maintained arena-wide operational efficiency by coordinating in real time with operations, security, and guest services across sold-out events, resulting in zero escalations reaching senior management.

• Accelerated athlete development by designing and leading position-specific drills and practice sessions emphasizing discipline and accountability, resulting in measurable improvements in player performance and game-day readiness across the season. • Built a stronger team culture by mentoring student-athletes on leadership and accountability both on and off the field, resulting in improved team cohesion and reduced disciplinary incidents during the program. • Supported program growth by collaborating with head coaching staff on game planning, film review, and opponent preparation, resulting in a more competitive and prepared roster week over week.

• Maintained classroom productivity across 10+ schools and grade levels by adapting instructional approaches to match each teacher’s curriculum on zero notice, resulting in uninterrupted student learning across every assignment. • Reduced classroom disruptions by implementing proactive behavior management and positive reinforcement strategies, resulting in on-task student behavior and a stable learning environment throughout each session.

• Delivered premium VIP hospitality for athletes, sponsors, and dignitaries across 5+ major bowl games and championships including the Cheez-It Bowl and Cure Bowl by managing all guest touchpoints at Camping World Stadium, resulting in a seamless experience for 150,000+ combined attendees. • Strengthened sponsor satisfaction by serving as the on-site bridge between event operations and corporate partners, resulting in real-time issue resolution and elevated brand perception for multi-year Florida Citrus Sports sponsors. • Improved premium attendee satisfaction by 10% by implementing a guest feedback system that captured real-time complaints and converted them into actionable operational improvements across events. satisfaction among premium event attendees.

• Grew game-day attendance for football and basketball programs by developing and executing full-cycle fan engagement campaigns across 2 varsity programs over 4 seasons, resulting in measurable increases in student turnout and game-day energy at HBCU athletics events. • Expanded the athletic department’s digital reach by managing social media channels across Instagram, Twitter, and Facebook, resulting in 30%+ multi-platform follower growth and sustained audience engagement throughout the academic year. • Built a student-powered content operation from scratch by recruiting and coordinating graphic designers, student journalists, and on-site coverage teams, resulting in a consistent, branded media presence across all home athletic events.