Frederic Bel

We are a boutique consulting firm helping our clients review their market and business strategy, to reach out new opportunities in the evolving energy transition and roadmap to net zero carbon footprint. www.airpureconsulting.com

7 Gen’s mission is to accelerate the transition of commercial fleets (medium to heavy-duty vehicles) to zero emission vehicles. We bring expertise, financing and operational solutions for e-trucks and charging stations. Fleet operators can focus on their customers while 7Gen helps them to save on TCO (total cost of operation) and emissions by moving towards a zero emission fleet.

Prologue Inc. is one of the largest book distributor and reseller in Canada, promoting and distributing books of its partners (publishers and editors). Acquired in October 2017 by the Groupe Renaud-Bray (the largest independent chain of bookstores in Quebec). I manage the full P&L of the company (200+ associates, 6M+ books in stock, 250+ editors and partners), responsible for relations with the biggest publisher-clients, and with the mandate to restructure and reinvigorate the company and its sales.

Advise the founders in developing their business plan, the client promise and the sources of revenues (SaaS of a social selling platform).

In charge of Marketing and Supply Chain at Air Liquide Canada, for the Industrial Merchant business line, member of the Operations Committee, and manager of a team of specialists (Products, Market, Programs and Supply Chain). My main mandates are to define strategic offerings (gas cylinders, welding and safety products & services) in order to generate sustainable growth, and also to lead marketing studies and sales activities with the sales teams in Canada. I also work closely to initiate the digital transformation in order to improve the Customer Experience and reinvigorate the sales channels (+700 point of sales) and launch new channels (web and telesales). Finally, I manage and review the supply chain for the hard good business in Canada (+100 suppliers, multiple centralized warehouse and distribution points).

VP of Sales and Marketing activities in France, I was in charge of the P&L (103M€ turnover), and managed a team of +100 people including industrial gases (large bulk, cylinders, 5 areas in France, front and back offices), specialty gases, and medical gases. My main achievements were to drive a change management project within the company: steered projects by the contributions made rather than volume signed (segmenting customers and opportunities, offering value added solutions, setting up new KPIs and commercial bonuses). I also implemented of new line of Customer services generating 0.8M€ new profit pa, with 25% of customers enrolled in new services offers, and designed a major fusion and acquisition project.

VP of Sales and Marketing at Ribo an EDF-Energies Nouvelles Reparties company (design and sale of high performance renewable energy, heating, ventilation and air conditioning systems for new and renovated buildings and houses). I set up a new business model reversing the relationship with our distributors by implementing a strong lead generation program. I also restructured the Partner network: from 25 to more than 70 partners (HVAC installers, distributors, design offices, architects, and real estate developers).

Primagaz, an SHV Gas company, LPG (Butan and Propan, large bulk and cylinders), 500M€ turnover, +2.000 people, +200.000 customers (B2C and B2B). I conducted and executed the acquisition and integration of a portfolio of +2.000 gas customers with Gaz de France, the launch of a new photovoltaic offering and other strategic projects.

I achieved significant growth (from $ 7.5 to $ 30M in 5 years) through the creation and management of a new subsidiary (+50 people, 20.000 Customers B2B and B2C) resulting from several mergers and acquisitions (Commercial Agencies, Agents and Dealerships). I also launched new service offerings in energy efficiency (created the offer, recruited the team, managed results), ensured commercial development, managed customer service and business operations.

I created the Department (6 financial, technical and operational auditors), analyzed the risks and participated in various strategic projects.

DEA Physic of Liquids (Diplome d'Etudes Approfondies, bac+5)