
Fred Miao
Editorial Review Board
About
I am a seasoned marketing researcher/professor specialized in sales force psychological and behavioral issues in B2B as well as B2C contexts. My research interest also covers inter-firm marketing relationships including channel selection, customer loyalty, and deployment of technology (e.g., social media platforms and Artificial Intelligence) in marketing relationships.
United States
Dallas-Fort Worth Metroplex
Higher Education
Marketing Research, Survey Design, Sales Management, Marketing channels, Multi-channel Marketing, Experimental Design, Business-to-business marketing, Meta-analysis, Graduate teaching, Structural Equation Modeling, Partial least squares path modeling, Advanced statistical analysis, Latent variable modeling, Multilevel modeling using MPlus, Data Analysis, Higher Education, Microsoft Word
Experience

Editorial Review Board
Journal of the Academy of Marketing Science

Editorial Review Board
Journal of Business Research
Fred Miao's Contact Information
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