Franziska Stoll

• Lead strategic development of 12+ collection concepts yearly, aligning product vision with market needs and customer behavior. • Direct comprehensive product lifecycle management, from conception to market, including assortment planning, budgeting, and performance analysis. • Spearhead monthly board presentations, ensuring alignment across sales, marketing, and product development. • Implement agile in-season management strategies for quality control and market responsiveness, optimizing product offerings based on real-time sales data. • Oversee centralized sourcing and buying, streamlining supply chain efficiencies and fostering strong supplier relationships. • Lead and inspire a multidisciplinary team of 25+ professionals, promoting continuous development and a high-performance culture. Driving brand direction and product innovation, I am committed to excellence in product management and team leadership, delivering sustained market growth and brand strength.

• Spearhead the entire value-added chain for circular and flat knit product groups, directly reporting to the division head and ensuring alignment with strategic objectives. • Architect monthly collection pricing and style, driven by in-depth performance analysis and market research, while guiding the design team on core/volume items and market trends. • Champion product development and strategy, achieving targeted order intake and fostering market growth through innovative product strategies and effective presentations to the sales team. • Oversee buying and merchandising for TT Denim Female across all German retail stores, managing key sales figures, promotions, and merchandise planning to ensure shop floor integration and sales optimization. • Lead a team of 8, fostering open communication and teamwork, dedicated to the personal and professional development of each team member through targeted training and mentorship.

• Lead market scouting efforts, delivering vital market and consumer insights to the product team, enhancing strategic decision-making and product alignment with market demands. • Conduct comprehensive market research through customer interviews, research travels, online store analysis, and international store checks, focusing on price architecture, assortment, and competitor strategies. • Compile detailed market scout reports, including analysis and photographic material of competitors, highlighting bestselling colors, styles, and trends to inform product development. • Cultivate a network of key research trading partners to maintain a pulse on market shifts and consumer preferences. • Act as a consultative figure in product meetings, contributing with weekly/monthly performance analyses, leveraging both internal data and market research findings. • Initiate and lead a monthly meeting for presenting research findings, fostering an open forum for Q&A, thereby driving informed decision-making across the product management team. Focusing on strategic market insight, I bridged the gap between market trends and product strategy, ensuring our offerings are precisely tuned to market dynamics and consumer expectations.

• Serve as the crucial link between the Division Head and teams across sales channels, marketing, and merchandising, ensuring cohesive product management processes. • Lead the setup, handover, and sell-in phases for collections, underpinned by detailed performance analysis for strategic planning. • Engage in continuous dialogue with all sales channels and actively participate in product meetings, enhancing product alignment and market responsiveness. • Organize and manage collection planning and flash sell-in activities, supported by comprehensive data analysis. • Coordinate schedules and meetings, manage process and system maintenance, and oversee administrative tasks like vacation requests and overtime tracking. My role optimized product management and operational efficiency, fostering seamless collaboration across departments to drive product excellence.

• Led market and trend research, establishing a partner network, and facilitated crucial information flow to the design team for collection development. • Engaged in constant dialogue with key customers, aligning products with market demands and identifying bestsellers. • Managed a travel-intensive schedule for research, integrating findings with team insights for strategic market feedback. • Developed POS marketing strategies, including planning, artwork direction, and material organization, enhancing in-store brand representation. • Collaborated with shopfitting agencies to ensure cohesive and appealing retail environments across shop floors and franchises. Focused on blending market insight with strategic POS initiatives to drive product relevance and elevate brand engagement.

Led a customer service and internal sales team of 4, focusing on operational improvement and team development. Key responsibilities included: • Enhancing team productivity through new processes and structures, including a revamped customer returns process. • Training and coaching team members to uphold service standards. • Collaborating closely with the Head of Sales to ensure smooth operations and effective customer service strategies. • Developing and implementing strategies to improve service quality, resulting in higher customer satisfaction. My role was pivotal in driving operational excellence, fostering a motivated team environment, and contributing to the company’s overall success through strategic customer service initiatives.