Franziska Johanna Nagler

- Responsibility for the project and product lifecycle management of the product portfolio in the DACH markets (Germany, Austria, Switzerland) and Spain – from idea development to launch and through to the end of the product lifecycle. - Creation of forecast planning for the product portfolio in the DTC (Direct-to-Consumer) business. - Conducting analyses and studies to derive management decisions in areas such as pricing strategy, price elasticity, and packaging sizes. - Independent management of cooperation with quick-commerce and food-commerce partners. - Central interface between international internal stakeholders and the main point of contact for product-related topics in the DACH region and Spain.

Digital Commerce helps companies define and implement extensible and scalable B2B and B2C digital commerce solutions to meet changing customer expectations. Our focus is always on a holistic approach, from strategy and conception to the implementation of state-of-the-art standard solutions - or fully customized Digital Commerce platforms. - Analysis and conception of solutions with a focus on digital commerce - Creation of functional solution concepts based on customer requirements, including support in estimating expenses and advising customers on all technical issues - Firm component of a project team and contact person for the customer - Close cooperation with and coordination of nearshore development teams - Support in the acquisition and creation of offers with a focus on digital commerce

- Support of the operate program management in planning, controlling and reporting tasks - Communication with stakeholders and support of marketing topics - Preparation and follow-up of appointments, workshops and committee meetings - Preparation of management & decision documents - Transfer of program activities into operational processes

As a Digital Store e-Commerce Trader I take ownership of developing and delivering a comprehensive digital and brand strategy for the categories Art & Crafts, Home & Garden as well as Home Textiles & Decoration. Maximising digital sales and net profit through planning and trading alongside the requirements of the TV platforms to maximise the customer online experience.

Main responsibility: Developing the marketing material including presentations, brochures and flyers for the Power Systems and Service division.

Auslandssemester an der Åbo Akademi in Turku, Finnland