Franklin Barbosa

Co-founded a strategy and creative shop focused on SMB companies and large enterprises. Responsible for the communications planning, performance media and consumer insights of these brands in the digital space. Clients: Apateya, Biocodex, Biopas, Daiichi Sankyo Pharmaceutical, Lactulona, M8 Pharmaceuticals, Medpedia, MedZone, Roche, Sophia Genetics, Zambon Pharma.

Developed integrated marketing strategies and campaigns for Samsung Mobile, Television and Audio, Notebook and Corporate divisions for Brazil and other countries in Latin America. Day-to-day activities included: - Worked directly with client and account management team to understand brand objectives, challenges and how to implement impactful campaigns - Participated on routine client meetings and pitch presentations - Providing insights from consumer research, trends reports and competitive deep-dives - Wrote creative briefs (brand territories, copy strategies and concepts) - Developed brand books with best practices, governance and communications guidelines for regional campaigns (i.e.: World Cup 2018; Social Guide for Brazil's Corporate Brand) - Co-designed media plans to deliver effective digital strategies - Oversaw content, influencers and social media strategy development

Teacher of the digital marketing post-grad course, lecturing the classes on social media planning and online content.

Provide best-in-class digital and social experiences for a number of different accounts and new business opportunities across the agency including but not limited to: Ambev, Comfort, Dove, Foxconn, Globosat, PepsiCo, Unilever Corporate Brand. Day-to-day responsibilities include: digital and social behavioral analysis of key targets and competitors, ongoing cultural and trend analysis, identification of white space opportunities, ecosystem development, contribution to content planning, creative briefing, support in user experience design, media plans and analytics etc.

Responsible for new business development and strategy as part of the relaunch of the Digitas brand in Brazil.

Lead major national and regional accounts, ensuring that brand planning, consumer insights and media performance were properly embedded across all digital marketing initiatives. Key member of the new business development team participating as the strategic and media lead. Clients: Azul Linhas Aéreas, Johnson&Johnson, ENO, Marriott Hotels, Michelin, Metamucil, Oral-B, Pepto-Bismol, Petz, Renault, Vick and Tourism New Zealand.

Wrote creative briefs and gathered inspirational references for brainstorming sessions. Went on field trips to retailers to analyze merchandise material and interviews sales associates. Researched best practices and innovations in the areas of marketing, tech and creativity for agency seminars. Clients: AT&T, Bridgestone, Delta Airlines, Kellogg’s, Masco and Samsung Mobile.

Gave support to global and local brands on product launch, web site redesign, paid media campaigns and social media planning. Built credentials presentations and pitch proposals, besides helping market the Razorfish brand on events. And performed market data analysis and examined ethnographic material from different Latam countries for "The Stampede" research project. Clients: Asics, BlackBerry, Disney, ESPM University, Meio&Mensagem, Michelin, Nextel, Red Bull and Terra Networks.

Wrote creative briefs, participated in brainstorming sessions and planned interactive media campaigns. Performed market, customer and competitors’ research. Produced monthly reports for Google Adwords campaigns.

Researched and helped developing "The Finch And The Fox" presentation. This speech discussed the relationship between the traditional media monopoly, the cultural love for television, and the rising of the Latin American middle class. A special focus was put on the Lan Houses phenomenon and the issues obstructing the digital marketing growth in the region.