Frank Leprou

Chief Digital Strategy Officer @ Renault Group

About

International Senior Executive with extensive experience in management, digital transformation, eBusiness & marketing strategy, leading global teams in large corporate, medium-size business as well as entrepreneurial venture across industries.Strong multi-cultural team management leveraging creative thinking and analytical skills, valorising high performance, strong values and team dynamics. Passionate about achieving operational excellence through shaping strategic vision and capabilities to deliver profitable growth and sustainable results. Specialties include international team management, business development, marketing & brand development, multichannel distribution, digital innovation & technology strategy, operations & financial management in Retail, e-Commerce, Financial services and sustainable Mobility.

Country

France

City

Greater Paris Metropolitan Region

Industry

Computer Software

Skill

Corporate Venture Capital, Strategic Planning, eBusiness, Digital Transformation, Sustainability, Start-up, Retail, Internet, Financial Services, Strategy, Business Strategy, Strategy Development, Marketing Strategy, Marketing Communications, Digital Marketing, E-commerce, E-business, International Business, B2C, Customer Service

Experience

Chief Digital Strategy Officer

Renault Group

2020-6 - Present · 6 yrs 4 mos

Paris

Lead Renault Group IT & Digital strategy leveraging full power of Technology / Digital / Data and AI to drive Business transformation, efficiency and foster innovation. Identify strategic partnership opportunities, lead new services pipeline and steer business development related to digital products, sustainable mobility, data and technology solutions. Lead specific technology and digital solutions program to support Sustainability goals. Executive Board member of EONA-X, the mobility and transport Dataspace, for Renault Group.

Vice President - Chief Marketing Transformation Officer

Renault Group

2019-3 - 2020-5 · 1 yr 3 mos

Paris Area, France

Responsible for Marketing function transformation program, focused on digital, data-driven marketing, customer experience and revenue growth. Deployed new organization and processes to accelerate product go-to-market, leverage CRM opportunities and foster customer acquisition through increased customer centricity.

Executive Board Member

EONA-X

2022-7 - Present · 4 yrs 3 mos

Renault Group delegate at EONA-X executive board, the European Dataspace dedicated to mobility, transport and tourism sectors, gathering 50+ partner ecosystem to promote secure data sharing. Gaia-X European flagship project.

Co-founder & Board Member

myLabel, partenaire de votre transition alimentaire

2017-9 - Present · 9 yrs 1 mo

Paris Area, France

FoodTech - B2B and B2C services platform promoting fair, sustainable and healthy consumption. ESUS company. Awarded 2020 GreenTech Innovation label from French Ministry of Ecological Transition.

Chief Marketing and Digital - Continental Europe

HSBC

2010-4 - 2017-6 · 7 yrs 3 mos

Paris Area, France

Brand development, strategic marketing, sales & digital transformation focused on marketing efficiency in retail banking and wealth management markets. Management of marketing and digital teams for Continental Europe region (8 countries, 120 people, $100M managed budget).

Chief Marketing, Digital and Multichannel Distribution - France

HSBC

2008-1 - 2017-6 · 9 yrs 6 mos

France

Marketing strategy, brand repositioning and definition of new value proposition (+300 % ROI). Launch of a new banking offer dedicated to mass affluent and international customers. Development of multichannel sales and distribution through web, mobile and call center (180 agents).

CEO / Directeur général Fnac.com

Fnac

2004-11 - 2007-10 · 3 yrs

Paris Area, France

French e-Commerce leader, subsidiary of FNAC group, management of 300 people. Achieved +140 % growth in 3 years (€ 210 m sales revenues) and +4,3 % EBIT (break-even in 2004) Developed digital download platform (music, video) and launched B2B retail marketplace.

Chief Financial Officer - Fnac Espana

Fnac

2003-1 - 2004-10 · 1 yr 10 mos

Madrid Area, Spain

In charge of Financial management, Real Estate and Business development (€ 310 m total revenue, 4 stores opening, +27% growth). Led operational efficiency and new organisation program increasing EBIT by + 0,4 pt in the first year.

Board Member

FEVAD

2004-11 - 2007-10 · 3 yrs

Paris Area, France

French direct sales and e-Commerce association including more than 550 retailers.

Group Chief Strategy and Planning Officer

Kering

2000-1 - 2002-12 · 3 yrs

Paris Area, France

Member of PPR (now Kering) Group Executive Committee. Strategic planning refocusing business portfolio on B2C Retail and Luxury brand activities. Launch of group shared services including common purchasing platform and digital B2B marketplace. Chairman of PPR venture capital fund dedicated to innovative retail business solutions.